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Field Marketing Manager Must-Have Resume Skills and Keywords

Are you interested in improving your job outlook and increasing your salary? How can you demonstrate that you are the most qualified candidate for a Field Marketing Manager position? Of course continuing to gain experience working as a Field Marketing Manager may be your best qualification, but there are other ways you can also develop your skills, like continuing education or volunteer opportunities. More immediately, however, you can be ready for your next opportunity or promotion by educating yourself about the duties, responsibilities, and required skills of a Field Marketing Manager and making sure your resume reflects your experience properly.

We designed the ZipRecruiter Career Keyword Mapper to help you solve this problem and hopefully improve your resume. Using machine learning tools paired with industry research, our Marketplace Research Team helped analyze millions of job postings and resumes to identify the most important keywords related to Field Marketing Manager jobs. Our goal is to help you discover opportunities to improve your resume or to help you understand what skills and qualifications you need to be a Field Marketing Manager or to advance your career into beyond this role.

Top Skills Mentioned in Job Descriptions

Top
10
Job Skills
Employers require a broad range of skills and qualifications in their descriptions of Field Marketing Manager positions. The top three keywords make up 44.57% of the total set of top terms. Look to the Resume Checklist below to see how Field Marketing, Collaboration, and Innovation shares stack up against the share from resumes. Communication Skills, Marketing Planning and Digital represent an additionally healthy share of the employer Field Marketing Manager job postings with their combined total of 26.92%. At 28.51%, Demand Generation, Project Management, Marketing Strategy, and Marketing Campaign appear far less frequently, but are still a significant portion of the 10 top Field Marketing Manager skills and requirements according to employers.

Top Skills Mentioned in Resumes

Top
10
Job Skills
Job seeker resumes showcase a broad range of skills and qualifications in their descriptions of Field Marketing Manager positions. The top three keywords represent 45.61% of the total set of top resume listed keywords. Look to the Resume Checklist below to investigate how Field Marketing, Social Media, and Collaboration match up to employer job descriptions. Customer Service, Project Management, and Marketing Strategy represent a very decent share of skills found on resumes for Field Marketing Manager with 25.04% of the total. At 29.36%, Vendor Management, Digital, Marketing Campaign, and MS Office appear far less frequently, but are still a significant portion of the 10 top Field Marketing Manager skills and qualifications found on resumes.

Most Important Skills Required to Be a Field Marketing Manager as Listed by Employers and Employees

Here is a simple table of the top 10 skills and qualifications as listed by employers in Field Marketing Manager job postings since January of 2018, followed by the top 10 skills and qualifications most commonly listed by people who held the title of Field Marketing Manager on their resumes.
Top Field Marketing Manager Skills
Skills Required by Employers Share
Field Marketing 20.50%
Collaboration 13.49%
Innovation 10.58%
Communication Skills 9.27%
Marketing Planning 9.25%
Digital 8.40%
Demand Generation 7.99%
Project Management 7.47%
Marketing Strategy 7.09%
Marketing Campaign 5.96%
Skills Listed by Employees Share
Field Marketing 21.59%
Social Media 13.11%
Collaboration 10.91%
Customer Service 9.18%
Project Management 7.93%
Marketing Strategy 7.93%
Vendor Management 7.85%
Digital 7.46%
Marketing Campaign 7.06%
MS Office 6.99%

Field Marketing Manager Resume Checklist

Our Resume Keyword Checklist is based upon an analysis of the most commonly found terms within both job descriptions and resumes for Field Marketing Manager roles. Our algorithm helps isolate phrases and patterns to identify the most frequently recurring and reused keywords from each data source, while correcting for uncommon and outlier results. Various heuristic methodologies are then applied to ultimately create two top 20 lists of the most important and significant skills, certificates and requirements found within Field Marketing Manager job postings and resumes. We then merge the two lists together and use a combination of statistics and rules-based scenarios to create a list that is audited by the Marketplace Research team, and finally turned into the checklist you see below. Our hope is that knowing this information can help you make your best impression with your next potential employer.
Uncommon Keywords on Field Marketing Manager Resumes
Job Descriptions
Resumes
25%
50%
75%
100%
Marketing Automation
Innovation
Communication Skills
Demand Generation
Detail Oriented
Product Marketing
Marketing Planning
Collaboration
Digital
Field Marketing
Project Management
Marketing Strategy
Marketing Campaign
Employer job listings tend to list Marketing Automation, Innovation, Communication Skills, Demand Generation, Detail Oriented, Product Marketing, Marketing Planning, Collaboration, Digital, Field Marketing, Project Management, Marketing Strategy or Marketing Campaign as requirements in Field Marketing Manager job descriptions; however, job seekers mention them far less frequently on their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Field Marketing Manager role may help you stand out more to hiring managers.
Common Keywords on Field Marketing Manager Resumes
Job Descriptions
Resumes
25%
50%
75%
100%
Digital Marketing
CRM
Lead Generation
Customer Service
Tradeshows
Vendor Management
Event Planning
MS Office
Marketing Collateral
Social Media
Budget Management
Both employer job listings and resumes from people who’ve held the role of Field Marketing Manager tend to always include skills and requirements found in this list. Whether you’ve only got Digital Marketing, CRM, Lead Generation, Customer Service, Tradeshows, Vendor Management, Event Planning, MS Office, Marketing Collateral, Social Media or Budget Management in your background and experience, make sure to highlight the term prominently on your resume. As a job seeker you’ll be competing with many others who are bound to have as many as you (or more!) of these common resume keywords highlighted in their application for a job as a Field Marketing Manager.
Uncommon Keywords on Field Marketing Manager Job Descriptions
Job Descriptions
Resumes
25%
50%
75%
100%
Scheduling
Public Relations
Accountable
Employer job listings infrequently list Scheduling, Public Relations or Accountable as important skills or qualifications in Field Marketing Manager job descriptions. Nevertheless, job seekers mention them much more commonly in their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Field Marketing Manager role may go unnoticed or even discounted by hiring managers.

FAQs about Field Marketing Manager Skills and Resume Keywords

What are the most important Field Marketing Manager job skills to have on my resume?

The most common important skills required by employers are Digital Marketing, CRM, Lead Generation, Customer Service, Tradeshows, Vendor Management and Event Planning. These skills and requirements are just as likely to be mentioned by employers as well as on resumes of people that held a job as a Field Marketing Manager, suggesting that having these keywords on a resume are important for success as a Field Marketing Manager. Additionally, employer Field Marketing Manager job descriptions list Marketing Automation as a desirable experience, even though Marketing Automation appears 7.16 times less on resumes, suggesting that it's worth considering including this skill if you possess the experience.

What are the least important Field Marketing Manager job skills to have on my resume?

Although you'd probably love to load up your resume with every possible keyword you can, employers tend to look for the things they specify in the job description. Our analysis suggests that highlighting too prominently terms like Scheduling, Public Relations and Accountable may be something to reconsider. These 3 terms appear 2.01, 2.47 and 2.82 times less frequently, respectively, than in job descriptions for a Field Marketing Manager role. This indicates that highlighting any of these keywords on your resume may not be a great way to get noticed by a potential employer.

How do I make sure my resume has all of the right keywords for a Field Marketing Manager position?

Unless your resume has a good density of the following skills and experience listed, you may not be considered for the role of Field Marketing Manager. Make sure to include a strong showing for the following keywords on your resume:
  • Digital Marketing
  • CRM
  • Lead Generation
  • Customer Service
  • Tradeshows
  • Vendor Management
  • Event Planning
  • MS Office
  • Marketing Collateral
  • Social Media
  • Budget Management
Additionally employers frequently list the following as desirable qualities in a Field Marketing Manager candidate, but they are far less common on most resumes:
  • Marketing Automation
  • Innovation
  • Communication Skills
  • Demand Generation
  • Detail Oriented
  • Product Marketing
  • Marketing Planning
  • Collaboration
  • Digital
  • Field Marketing
  • Project Management
  • Marketing Strategy
  • Marketing Campaign
Finally people who held the position of a Field Marketing Manager and list it on their resume are adding these terms that are less likely to be noticed by employers. You may want to consider downplaying these terms on your Field Marketing Manager application:
  • Scheduling
  • Public Relations
  • Accountable

Before applying for a Field Marketing Manager job

At ZipRecruiter, we understand better than anyone the importance of using the right keywords to describe your experience — it’s crucial to attracting the right employers! We built our business on the ability to effectively match job seekers with employers using AI-technology that understands your resume and how likely you are to be noticed by a potential future employer. Having a ZipRecruiter profile that showcases your most relevant skills and abilities can help you get recruited into a new role as a Field Marketing Manager. Get started on your journey with a new ZipRecruiter Profile today!