Event Marketing Manager Must-Have Resume Skills and Keywords

Are you interested in improving your job outlook and increasing your salary? How can you demonstrate that you are the most qualified candidate for an Event Marketing Manager position? Of course continuing to gain experience working as an Event Marketing Manager may be your best qualification, but there are other ways you can also develop your skills, like continuing education or volunteer opportunities. More immediately, however, you can be ready for your next opportunity or promotion by educating yourself about the duties, responsibilities, and required skills of an Event Marketing Manager and making sure your resume reflects your experience properly.

We designed the ZipRecruiter Career Keyword Mapper to help you solve this problem and hopefully improve your resume. Using machine learning tools paired with industry research, our Marketplace Research Team helped analyze millions of job postings and resumes to identify the most important keywords related to Event Marketing Manager jobs. Our goal is to help you discover opportunities to improve your resume or to help you understand what skills and qualifications you need to be an Event Marketing Manager or to advance your career into beyond this role.

Employers require a broad range of skills and qualifications in their descriptions of Event Marketing Manager positions. The top three keywords make up 38.48% of the total set of top terms. Look to the Resume Checklist below to see how Event Marketing, Detail Oriented, and Collaboration shares stack up against the share from resumes. Communication Skills, Tradeshows and Event Management represent an additionally healthy share of the employer Event Marketing Manager job postings with their combined total of 29.71%. At 31.81%, Innovation, Event Planning, Project Management, and Vendor Management appear far less frequently, but are still a significant portion of the 10 top Event Marketing Manager skills and requirements according to employers.

Job seeker resumes showcase a broad range of skills and qualifications in their descriptions of Event Marketing Manager positions. The top three keywords represent 43.01% of the total set of top resume listed keywords. Look to the Resume Checklist below to investigate how Event Marketing, Social Media, and Vendor Management match up to employer job descriptions. Collaboration, Event Planning, and Project Management represent a very decent share of skills found on resumes for Event Marketing Manager with 27.08% of the total. At 29.91%, MS Office, Tradeshows, Customer Service, and Event Management appear far less frequently, but are still a significant portion of the 10 top Event Marketing Manager skills and qualifications found on resumes.

Here is a simple table of the top 10 skills and qualifications as listed by employers in Event Marketing Manager job postings since January of 2018, followed by the top 10 skills and qualifications most commonly listed by people who held the title of Event Marketing Manager on their resumes.

Our Resume Keyword Checklist is based upon an analysis of the most commonly found terms within both job descriptions and resumes for Event Marketing Manager roles. Our algorithm helps isolate phrases and patterns to identify the most frequently recurring and reused keywords from each data source, while correcting for uncommon and outlier results. Various heuristic methodologies are then applied to ultimately create two top 20 lists of the most important and significant skills, certificates and requirements found within Event Marketing Manager job postings and resumes. We then merge the two lists together and use a combination of statistics and rules-based scenarios to create a list that is audited by the Marketplace Research team, and finally turned into the checklist you see below. Our hope is that knowing this information can help you make your best impression with your next potential employer.

Employer job listings tend to list Innovation, Event Management, Tradeshows, Collaboration, Budget Management, Marketing Strategy, Project Management, Event Planning, Calendaring, Event Marketing, Digital, Customer Service, Vendor Management or Scheduling as requirements in Event Marketing Manager job descriptions; however, job seekers mention them far less frequently on their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for an Event Marketing Manager role may help you stand out more to hiring managers.

Both employer job listings and resumes from people who’ve held the role of Event Marketing Manager tend to always include skills and requirements found in this list. Whether you’ve only got Lead Generation, Marketing Campaign, Marketing Collateral, Digital Marketing, MS Office, Social Media, CRM or Graphic Design in your background and experience, make sure to highlight the term prominently on your resume. As a job seeker you’ll be competing with many others who are bound to have as many as you (or more!) of these common resume keywords highlighted in their application for a job as an Event Marketing Manager.

At ZipRecruiter, we understand better than anyone the importance of using the right keywords to describe your experience — it’s crucial to attracting the right employers! We built our business on the ability to effectively match job seekers with employers using AI-technology that understands your resume and how likely you are to be noticed by a potential future employer. Having a ZipRecruiter profile that showcases your most relevant skills and abilities can help you get recruited into a new role as an Event Marketing Manager. Get started on your journey with a new ZipRecruiter Profile today!