Digital Marketing Manager Must-Have Resume Skills and Keywords

Are you interested in improving your job outlook and increasing your salary? How can you demonstrate that you are the most qualified candidate for a Digital Marketing Manager position? Of course continuing to gain experience working as a Digital Marketing Manager may be your best qualification, but there are other ways you can also develop your skills, like continuing education or volunteer opportunities. More immediately, however, you can be ready for your next opportunity or promotion by educating yourself about the duties, responsibilities, and required skills of a Digital Marketing Manager and making sure your resume reflects your experience properly.

We designed the ZipRecruiter Career Keyword Mapper to help you solve this problem and hopefully improve your resume. Using machine learning tools paired with industry research, our Marketplace Research Team helped analyze millions of job postings and resumes to identify the most important keywords related to Digital Marketing Manager jobs. Our goal is to help you discover opportunities to improve your resume or to help you understand what skills and qualifications you need to be a Digital Marketing Manager or to advance your career into beyond this role.

Employers require a broad range of skills and qualifications in their descriptions of Digital Marketing Manager positions. The top three keywords make up 48.57% of the total set of top terms. Look to the Resume Checklist below to see how Digital Marketing, Digital, and Search Engine Optimization shares stack up against the share from resumes. Social Media, Collaboration and Innovation represent an additionally healthy share of the employer Digital Marketing Manager job postings with their combined total of 28.48%. At 22.94%, Google Analytics, Communication Skills, SEM, and Project Management appear far less frequently, but are still a significant portion of the 10 top Digital Marketing Manager skills and requirements according to employers.

Job seeker resumes showcase a broad range of skills and qualifications in their descriptions of Digital Marketing Manager positions. The top three keywords represent 42.63% of the total set of top resume listed keywords. Look to the Resume Checklist below to investigate how Digital Marketing, Social Media, and Search Engine Optimization match up to employer job descriptions. Google Analytics, Digital, and Email Marketing represent a very decent share of skills found on resumes for Digital Marketing Manager with 29.87% of the total. At 27.5%, Social Media Marketing, WordPress, Collaboration, and Instagram appear far less frequently, but are still a significant portion of the 10 top Digital Marketing Manager skills and qualifications found on resumes.

Here is a simple table of the top 10 skills and qualifications as listed by employers in Digital Marketing Manager job postings since January of 2018, followed by the top 10 skills and qualifications most commonly listed by people who held the title of Digital Marketing Manager on their resumes.

Our Resume Keyword Checklist is based upon an analysis of the most commonly found terms within both job descriptions and resumes for Digital Marketing Manager roles. Our algorithm helps isolate phrases and patterns to identify the most frequently recurring and reused keywords from each data source, while correcting for uncommon and outlier results. Various heuristic methodologies are then applied to ultimately create two top 20 lists of the most important and significant skills, certificates and requirements found within Digital Marketing Manager job postings and resumes. We then merge the two lists together and use a combination of statistics and rules-based scenarios to create a list that is audited by the Marketplace Research team, and finally turned into the checklist you see below. Our hope is that knowing this information can help you make your best impression with your next potential employer.

Both employer job listings and resumes from people who’ve held the role of Digital Marketing Manager tend to always include skills and requirements found in this list. Whether you’ve only got Communication Skills, Detail Oriented, Innovation, Collaboration, Digital, Digital Marketing, SEM, CRM, Landing Pages, Search Engine Optimization, Customer Service, PPC or Technical in your background and experience, make sure to highlight the term prominently on your resume. As a job seeker you’ll be competing with many others who are bound to have as many as you (or more!) of these common resume keywords highlighted in their application for a job as a Digital Marketing Manager.

Employer job listings infrequently list Marketing Campaign, Analysis, Project Management, Marketing Strategy, Social Media, Google Analytics, Email Marketing, MS Office, Instagram or Social Media Marketing as important skills or qualifications in Digital Marketing Manager job descriptions. Nevertheless, job seekers mention them much more commonly in their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Digital Marketing Manager role may go unnoticed or even discounted by hiring managers.

At ZipRecruiter, we understand better than anyone the importance of using the right keywords to describe your experience — it’s crucial to attracting the right employers! We built our business on the ability to effectively match job seekers with employers using AI-technology that understands your resume and how likely you are to be noticed by a potential future employer. Having a ZipRecruiter profile that showcases your most relevant skills and abilities can help you get recruited into a new role as a Digital Marketing Manager. Get started on your journey with a new ZipRecruiter Profile today!