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What Is a Digital Assistant and How to Become One

What Is a Digital Assistant?

Digital assistants work with a company’s marketing department to promote products and services through digital and social media outlets. This is typically an entry-level position. As a digital assistant, your job duties may include researching media trends, managing social media accounts, and writing copy. You may also be responsible for administrative tasks, such as setting up calls, scheduling meetings, and processing expense reports. Qualifications to become a digital assistant include a bachelor’s degree in marketing, communications, or a related field, expertise in social media outlets, and familiarity with web analyzing tools, such as Google Analytics.

How to Become a Digital Assistant

Maintaining an organization’s online presence is the primary role of a digital assistant. You manage social media accounts on sites like Instagram and Facebook, responding to individuals’ comments and concerns. You must be familiar with using these websites, and you must stay current with changing technology. Most employers expect you to have a bachelor’s degree in advertising, marketing, or a similar field for this career path. Additional coursework in behavioral economics, psychology, and sociology can help you communicate effectively with the general public. Other qualifications for the job include previous industry experience, computer proficiency, and excellent customer service skills. Exceptional writing skills can help you create compelling content.