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What Is a Dealership Photographer and How to Become One

Dealership Photographer

What Does a Dealership Photographer Do?

As a dealership photographer, your job is to take images of vehicles to support online sales efforts. This role often involves taking pictures of new inventory, selecting which photographs to use online, and participating in other work at the dealership as needed. In this a marketing-focused role, you may need to take each photograph within specific parameters set out by vehicle manufacturers or your dealership. A dealership photographer may work part-time or full-time, though you may have other responsibilities if there is a limited amount of new inventory or used vehicles on the lot.

How Can I Get a Job as a Dealership Photographer?

The primary qualifications for getting a job as a dealership photographer are a professional-grade camera and some photography experience. Employers strongly prefer experienced applicants, so the more time you spend taking photos of vehicles and building your portfolio, the easier it will be to stand out. Inventory photos are often used to drive online sales, so the ability to emphasize specific characteristics of each vehicle in a photograph is essential. Fulfilling the responsibilities and duties of a dealership photographer requires an eye for detail and interpersonal skills.