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What Is a Communications Manager and How to Become One

What Do Communications Managers Do?

A communications manager prepares and relays all communications for a company or organization. They manage both internal and external communications, which includes media and the public. A communications manager spends time preparing presentations, writing press releases, and interacting with the media. They also inform employees of changes, such as new projects and strategies. This job requires excellent communication, marketing, and research skills.

How to Become a Communications Manager

The qualifications to become a communications manager are a bachelor’s degree and work experience in a related field. A degree in communications, marketing, or public relations is most relevant. Most people in this career build work experience in PR or marketing before moving up into a management position. This role involves working closely with employees, the public, and shareholders, so you should have strong leadership and communication skills. These will also help if you hope to move into more senior management positions later in your career.

Communications Manager Job Description Sample

With this Communications Manager job description sample, you can get a good idea of what employers are looking for when hiring for this position. Remember, every employer is different and each will have unique qualifications when they hire for a Communications Manager role.

Job Summary

We are seeking a detail-oriented, thorough, and organized communications manager to join our growing team. In this position, you will play a key role in promoting our organization by creating informative content, press releases, and media opportunities to share our organization's message and products.

Duties and Responsibilities

  • Develop and produce high-quality, informative, and interesting press releases, press kits, and related materials
  • Ensure all messaging aligns with key business strategies
  • Develop content for social media, websites, newsletters, press releases, and any other distribution channels
  • Create presentations, articles, reports, and information for inside sales use.
  • Develop or commission market research as needed
  • Brainstorm and collaborate with teams for new ideas and strategies
  • Work with PR and Marketing to coordinate budgets, deadlines, objectives, and schedules
  • Develop weekly, monthly, quarterly, and annual media activity reports
  • Plan, create and oversee the design, content, and production of marketing materials
  • Develop strategies for current and existing products, launches, and promotions
  • Identify media and press opportunities

Requirements and Qualifications

  • Bachelor's degree in marketing, journalism, business, or related field
  • Six years of experience in communications, PR, or related field
  • Experience with technologies and best practices for campaigns across multiple platforms
  • Excellent written and verbal communication skills
  • Strong copywriting and content creation skills
  • Ability to multitask and monitor several projects and accounts on a daily basis
  • Ability to work well under pressure and manage time effectively
  • Ability to take initiative to develop new strategies and outside-the-box ideas for social media.
  • Excellent media relations skills
  • Ability to work independently or in a team