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What Is a Category Analyst and How to Become One


What Is a Category Analyst?

A category analyst performs business analyses to assess sales effectiveness and makes suggestions for how to better promote products. Job duties include researching the product market, evaluating competitors, determining sales goals, and making recommendations about how to improve distribution and pricing. The qualifications for this career include a bachelor’s degree in finance, economics, or a related subject. Job experience in sales is useful, as are strong analytical skills and good written and verbal communication.

How to Become a Category Analyst

The qualifications you need to work as a category analyst include a degree and a close understanding of the industry on which you focus. Employers typically prefer candidates with at least a bachelor’s degree in a subject relevant to their industry. Common majors include business, market research, finance, or economics. Some employers accept applicants with extensive experience in lieu of a degree. In this career, you need skills to perform analysis and compile reports and communication abilities to convey your findings to clients and executives.