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What Is a Brand Representative and How to Become One

Brand Representative

What Does a Brand Representative Do?

As a brand representative, you promote a product or service to a specific audience. In this role, you may work with your company to determine the best way to advertise each product, use social media to connect with customers and advertise events, and talk with a customer to gain feedback about your marketing efforts. Brand representatives also help maintain records, develop brand guidelines, train other staff members, maintain product knowledge, identify sales leads, attend industry events, and manage product displays. Some brand representatives negotiate deals with customers, manage point-of-sale systems, oversee mail programs, and maintain relationships with store personnel.

How to Get a Job as a Brand Representative

The primary qualifications for getting a job as a brand representative are a high school diploma and familiarity with the principles of salesmanship. An associate or bachelor's degree in marketing or business can help you stand out from other applicants, but many employers value previous sales experience and a record of success more than education. As such, many brand representatives spend time in other roles before taking this position. Fulfilling the duties and responsibilities of a brand representative requires interpersonal skills, time management skills, product knowledge, and the physical endurance to stand at events or on sales floors for extended periods.

Brand Representative Job Description Sample

With this Brand Representative job description sample, you can get a good idea of what employers are looking for when hiring for this position. Remember, every employer is different and each will have unique qualifications when they hire for a Brand Representative role.

Job Summary

Our company is looking for a Brand Representative to promote our products. This may involve going to retailers to convince them to carry our product or promoting it directly to customers in person or on social media. This role has a combination of sales and marketing duties. While your main goal is to promote our products, you are also responsible for direct sales and customer acquisition. Our perfect candidate has a bachelor's degree plus some marketing experience. You should also have experience using customer relationship management (CRM) software.

Duties and Responsibilities

  • Convince retailers to carry our products
  • Demonstrate and promote our products to customers at stores and public venues
  • Promote our products on social media
  • Acquire new wholesale customers
  • Maintain relationships with new and existing customers

Requirements and Qualifications

  • Bachelor's degree in marketing (preferred)
  • Marketing and direct sales experience
  • Strong communication, presentation, and negotiation skills
  • Experience using CRM software
  • Flexibility to travel