Skip to Main Content

Brand Representative Must-Have Resume Skills and Keywords

Are you interested in improving your job outlook and increasing your salary? How can you demonstrate that you are the most qualified candidate for a Brand Representative position? Of course continuing to gain experience working as a Brand Representative may be your best qualification, but there are other ways you can also develop your skills, like continuing education or volunteer opportunities. More immediately, however, you can be ready for your next opportunity or promotion by educating yourself about the duties, responsibilities, and required skills of a Brand Representative and making sure your resume reflects your experience properly.

We designed the ZipRecruiter Career Keyword Mapper to help you solve this problem and hopefully improve your resume. Using machine learning tools paired with industry research, our Marketplace Research Team helped analyze millions of job postings and resumes to identify the most important keywords related to Brand Representative jobs. Our goal is to help you discover opportunities to improve your resume or to help you understand what skills and qualifications you need to be a Brand Representative or to advance your career into beyond this role.

Top Skills Mentioned in Job Descriptions

Top
10
Job Skills
Employers require a broad range of skills and qualifications in their descriptions of Brand Representative positions. The top three keywords make up 45.31% of the total set of top terms. Look to the Resume Checklist below to see how Customer Service, Translation, and Behavior Analysis shares stack up against the share from resumes. Flexibility, Detail Oriented and Multi Tasking represent an additionally healthy share of the employer Brand Representative job postings with their combined total of 30.87%. At 23.81%, Coaching and Developing, Social Media, Youth Worker, and Instagram appear far less frequently, but are still a significant portion of the 10 top Brand Representative skills and requirements according to employers.

Top Skills Mentioned in Resumes

Top
10
Job Skills
Job seeker resumes showcase a broad range of skills and qualifications in their descriptions of Brand Representative positions. The top three keywords represent 44.51% of the total set of top resume listed keywords. Look to the Resume Checklist below to investigate how Customer Service, Social Media, and English Speaking match up to employer job descriptions. Communication Skills, Cashier, and MS Office represent a very decent share of skills found on resumes for Brand Representative with 28.03% of the total. At 27.45%, Spanish Speaking, Collaboration, Detail Oriented, and Microsoft Excel appear far less frequently, but are still a significant portion of the 10 top Brand Representative skills and qualifications found on resumes.

Most Important Skills Required to Be a Brand Representative as Listed by Employers and Employees

Here is a simple table of the top 10 skills and qualifications as listed by employers in Brand Representative job postings since January of 2018, followed by the top 10 skills and qualifications most commonly listed by people who held the title of Brand Representative on their resumes.
Top Brand Representative Skills
Skills Required by Employers Share
Customer Service 23.27%
Translation 11.02%
Behavior Analysis 11.02%
Flexibility 10.73%
Detail Oriented 10.29%
Multi Tasking 9.85%
Coaching and Developing 6.79%
Social Media 6.13%
Youth Worker 5.64%
Instagram 5.25%
Skills Listed by Employees Share
Customer Service 24.62%
Social Media 10.19%
English Speaking 9.70%
Communication Skills 9.70%
Cashier 9.58%
MS Office 8.75%
Spanish Speaking 8.23%
Collaboration 7.89%
Detail Oriented 5.93%
Microsoft Excel 5.40%

Brand Representative Resume Checklist

Our Resume Keyword Checklist is based upon an analysis of the most commonly found terms within both job descriptions and resumes for Brand Representative positions. Our algorithm helps isolate phrases and patterns to identify the most frequently recurring and reused keywords from each data source, while correcting for uncommon and outlier results. Various heuristic methodologies are then applied to ultimately create two top 20 lists of the most important and significant skills, certificates and requirements found within Brand Representative job postings and resumes. We then merge the two lists together and use a combination of statistics and rules-based scenarios to create a list that is audited by the Marketplace Research team, and finally turned into the checklist you see below. Our hope is that knowing this information can help you make your best impression with your next potential employer.
Uncommon Keywords on Brand Representative Resumes
Job Descriptions
Resumes
25%
50%
75%
100%
Vendor Management
Computer Literacy
Youth Worker
Sales Experience
Clothing
Multi Tasking
Detail Oriented
Instagram
Employer job listings frequently list Vendor Management, Computer Literacy, Youth Worker, Sales Experience, Clothing, Multi Tasking, Detail Oriented or Instagram as requirements in Brand Representative job descriptions; however, candidates mention them far less frequently on their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Brand Representative position may help you stand out more to hiring managers.
Common Keywords on Brand Representative Resumes
Job Descriptions
Resumes
25%
50%
75%
100%
Product Knowledge
Innovation
Customer Service
Social Media
Technical
Bilingual
Both employer job listings and resumes from people who’ve held the position of Brand Representative tend to always include skills and requirements found in this list. Whether you’ve only got Product Knowledge, Innovation, Customer Service, Social Media, Technical or Bilingual in your background and experience, make sure to highlight the term prominently on your resume. As a candidate you’ll be competing with many others who are bound to have as many as you (or more!) of these common resume keywords highlighted in their application for a job as a Brand Representative.
Uncommon Keywords on Brand Representative Job Descriptions
Job Descriptions
Resumes
25%
50%
75%
100%
Communication Skills
Fashion
English Speaking
Employer job listings rarely list Communication Skills, Fashion or English Speaking as important skills or qualifications in Brand Representative job descriptions. Nevertheless, candidates mention them much more commonly in their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Brand Representative position may go unnoticed or even discounted by hiring managers.

FAQs about Brand Representative Skills and Resume Keywords

What are the most important Brand Representative job skills to have on my resume?

The most common important skills required by employers are Product Knowledge, Innovation, Customer Service, Social Media, Technical and Bilingual. These skills and requirements are just as likely to be mentioned by employers as well as on resumes of people that held a position as a Brand Representative, suggesting that having these keywords on a resume are important for success as a Brand Representative. Additionally, employer Brand Representative job descriptions list Vendor Management as a desirable experience, even though Vendor Management appears 3.46 times less on resumes, suggesting that it's worth considering including this keyword if you possess the experience.

What are the least important Brand Representative job skills to have on my resume?

Although you'd probably love to load up your resume with every possible keyword you can, employers tend to look for the things they specify in the job description. Our analysis suggests that highlighting too prominently terms like Communication Skills, Fashion and English Speaking may be something to reconsider. These 3 terms appear 2.41, 2.80 and 3.85 times less frequently, respectively, than in job descriptions for a Brand Representative position. This implies that highlighting any of these keywords on your resume may not be a great way to impress a potential employer.

How do I make sure my resume has all of the right keywords for a Brand Representative position?

Unless your resume has a good density of the following skills and experience listed, you may not be considered for the role of Brand Representative. Make sure to include a strong showing for the following keywords on your resume:
  • Product Knowledge
  • Innovation
  • Customer Service
  • Social Media
  • Technical
  • Bilingual
Additionally employers frequently list the following as desirable qualities in a Brand Representative candidate, but they are far less common on most resumes:
  • Vendor Management
  • Computer Literacy
  • Youth Worker
  • Sales Experience
  • Clothing
  • Multi Tasking
  • Detail Oriented
  • Instagram
Finally people who held the position of a Brand Representative and list it on their resume are adding these terms that are less likely to be noticed by employers. You may want to consider downplaying these terms on your Brand Representative application:
  • Communication Skills
  • Fashion
  • English Speaking

Before applying for a Brand Representative job

At ZipRecruiter, we understand better than anyone the importance of using the right keywords to describe your experience — it’s crucial to attracting the right employers! We built our business on the ability to effectively match job seekers with employers using AI-technology that understands your resume and how likely you are to be noticed by a potential future employer. Having a ZipRecruiter profile that showcases your most relevant skills and abilities can help you get recruited into a new role as a Brand Representative. Get started on your journey with a new ZipRecruiter Profile today!