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What Is an Advertiser and How to Become One

What Does an Advertiser Do?

An advertiser creates marketing campaigns to promote a variety of products or services. As an advertiser, your job duties include conducting market research, collaborating with the sales and design teams to create targeted ad campaigns, reviewing multimedia ads to ensure consistent brand voice, and monitoring the performance of ad campaigns to measure return on investment and to inform future marketing campaigns. The digital, print, radio, and video advertisements you develop as an advertiser are essential to how your client’s brand engages with customers.

How to Become an Advertiser

To pursue a career as an advertiser, you need a minimum of a bachelor’s degree in advertising, marketing, journalism, communications, business, or a relevant field. Some employers prefer job seekers with a master’s degree or internship experience in the industry. You need excellent communication skills to succeed as an advertiser since collaboration with other departments and clients is an integral part of your job. You also need a solid understanding of consumer behavior and the sales process.