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Sales Associate - Cannabis - Non-retail

urban-gro, Inc Lafayette, CO
  • Posted: 15 days ago
  • Full-Time
  • Benefits: Vision, Medical, Life Insurance, 401k, Dental

The Sales Associate is responsible for assisting the Director of Sales in building, maintaining and nurturing a robust Pipeline, aligning with the sales team to ultimately achieve TCV Quota retirement, and closing UG opportunities for consumables via UG’s ecommerce site. The Sales Associate works with the Director of Sales to build a comprehensive and scalable ecosystem.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  1. Compiling lists of prospective customers and identifying key contacts for use as sales leads.
  2. Owning Phase 1 (Discovery), Stages 1 (Suspect/Up Front Contract) & 2 (Prospect/Pain/Gain) of the UG Selling System.
  3. Effectively articulate, market and sell UG’s products and services.
  4. Generating leads by performing outbound sales calls, generating Sales Qualified Leads and Marketing Qualified Leads, completing Cultivation Needs Analysis (CNA’s), and generating activity to scheduled UG events such as Webinars, Lunch & Learns, identify tradeshows.
  5. Initiating and performing web duties, such as prospect/customer research, identifying viable events to drive Pipeline growth, and researching state cannabis regulations and laws.
  6. Participating in UG’s marketing efforts, coordinating call results and related data in order to improve marketing efforts.
  7. Setting up meetings and appointments with qualified prospects.
  8. Assisting the Director of Sales in identifying and cultivating relationships with strategic Partners and Resellers.
  9. Keeping accurate logs, adding lead notes, activities, contacts, company and meeting notes information in (SFDC)
  10. Making at least 600 calls a month to Suspects and Prospects.
  11. Driving Suspects to participate/view 40 UG Excite videos a month
  12. Conducting and completing at least 12 CNA’s a month with key personas, completing Stage 1 & Stage 2 per the UG Selling System
  13. Transitioning at least 6 Prospects from Stage 2 to Stage 3 (Pipeline) per month, converting the lead to a SFDC Contact/Account/Opportunity
  14. Proficient in qualifying UG’s prospects per the UG Selling System, ensuring efficiency and effectiveness
  15. Discussing the benefits of the UG solution to qualified prospects.


1. Communication Proficiency (written and verbal).

2. Proven history of leads generation, appointments, and closing opportunities over the phone.

3. Teamwork skills.

4. Leadership and Mentoring.

5. Customer Focus.

6. Strategic Thinking.

7. Results Driven.

8. Technical Capacity.

9. Self-motivated, with strong work ethic.

10. Demonstrates honesty and integrity at all times.

Supervisory Responsibility


Work Environment

This position operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand, walk; use hands to finger, handle or feel; and reach with hands and arms.

Position Type and Expected Hours of Work

This is a full-time position. Days and hours of work are Monday through Friday, 8:00 a.m. to 5 p.m. Occasional evening, weekend, and field work may be required as job duties demand.


This position requires frequent travel, up to 40% of the time, to trade shows, events, and customer locations.

Required Education and Experience

Bachelor’s degree in business administration, or related field.

Preferred Education and Experience


Additional Eligibility Qualifications

None required for this position.

EEO Statement

urban-gro, Inc. provides equal employment opportunities to all Employees and applicants in all Company facilities without regard to race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws.

This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

urban-gro, Inc

Why Work Here?

Exciting Opportunities, Collegial Colleagues, Recognition, Benefits, and an exciting industry.

urban-gro, Inc. provides product solutions for the commercial Cannabis cultivator across the United States. We provide commercial grade LED and HPS grow light systems, integrated pest management, automated fertilization / irrigation solutions, and a complete line of water treatment solutions. With over 50 employees, urban-gro is the largest and best known product solutions company across the US and a leader within the Cannabis industry. Cannabis Business Executive ranks urban-gro as the 12th largest ancillary business in the Cannabis space (2017), and urban-gro was recognized by NCIA with a Cannatech Award in Cultivation Technology in 2016 and 2017, as well as the winner of the Battlefield Innovation Award at Marijuana Business Daily's NEXT Conference in 2018.


1751 Panorama Point, Lafayette, CO 80026
Lafayette, CO


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