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Social Advertising - Facebook Manager

ue.co San Diego, CA
  • Expired: August 16, 2019. Applications are no longer accepted.

The Social Advertising Specialist will be responsible for the company's social media marketing channel, primarily Facebook and Instagram. This position will craft a strategic and tactical plan to drive a ROI driven program at scale. This is a highly creative and entrepreneurial role.

Responsibilities:

  • Plan, develop, and implement comprehensive paid media strategies to increase conversion rates, engagement scores, and drive new user acquisition and leads via paid Facebook and Instagram campaigns
  • Develop and drive creative and copy themes for testing
  • Conduct competitive, market research to stay informed on fluctuations and changes in the industry and environment that could impact the overall success of paid media campaigns
  • Manage and grow a budget of $500k or more, monthly
  • Stay up-to-date on ever-changing Facebook and Instagram algorithms, and adapt campaigns accordingly
  • Compile daily, weekly, monthly, and lifetime reports with KPIs to analyze results and communicate findings and next-steps
  • Prepare and update a comprehensive advertising schedule with allowance for appropriate testing and scaling
  • Develop advertisement copy for Facebook and Instagram campaigns with the ultimate objective of generating action, interest and/or engagement from the targeted audience
  • Work with our distribution team to ensure campaign audiences align with client demands
  • Work with our marketing team to create mockups for both video and display
  • Ability to work autonomously and manage time effectively
  • Will travel to Denver, CO as needed

Qualifications:

  • 2-4+ years of experience managing Facebook Advertising Campaigns with budgets exceeding $250k in spend per month
  • Bachelor's Degree or equivalent in marketing, digital marketing, communications, advertising, or another related field
  • A comprehensive understanding of Facebook's ad auction, general advertising ecosystem, best practices, bid and optimization strategies, and campaign objectives

ue.co

Address

San Diego, CA
USA