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Social Media Manager (Virtual/Remote)

ttcInnovations San Diego ,CA
  • Expired: over a month ago. Applications are no longer accepted.
Job Description

The Social Media Manager is responsible for building brand awareness, reflecting our core values, engaging and nurturing our social community, and assisting our marketing team by converting our audience into leads, clients, and engaged fans. The ideal candidate is skilled, self-sufficient, knowledgeable, creative, and passionate social media maven. This is a part-time, 20 hours/week role in a virtual/remote work environment. The Social Media Manager reports directly to the Marketing Director.

Position Responsibilities

  • Manage ttcInnovations’ social platforms focusing on LinkedIn, Instagram, Facebook, and Pinterest
  • Schedule social media posts on management platforms according to established frequency
  • Create social media campaigns and calls-to-action that drives engagement and generate leads
  • Collaborate to create a consistent content calendar, ensuring social posts align with other marketing campaigns
  • Create content in the form of copy, media (images, videos, GIFs, etc), graphics, newsletters and blog posts to support the overall content strategy
  • Assist with internal and external marketing efforts including but not limited to, admin, digital, web, email, advertising, event, print, outreach, and PR.
  • Analyze, measure and report on social media metrics on agreed upon cadences while developing strategies to meet and improve established metric benchmarks
  • Continually review changes to the market, consumer trends and the activities of competitors, adjusting the social media strategy as needed
  • Contribute to the development and implementation of quarterly content strategies
  • Regularly import, stylize and schedule blog posts into the content management system
  • Assist in scheduling e-mail campaigns
  • Manage timelines, due dates, and follow up with contributing authors on contributing blog author content
  • Assist in the development and implementation of the ad strategy including writing ad copy, sourcing supporting creative, researching targeting audiences, setting up ads for review, reviewing ad performance and brainstorming on ideas for optimization
  • Plan, organize, and moderate virtual community events including Facebook Lives, Zoom Meetings and webinars
  • Implement and maintain sound social media SEO tactics aligned with our keyword and SEO strategies to drive targeted traffic
  • Maintain brand consistency, standards, and voice across all social platforms
  • Listen, monitor and engage in relevant social discussion about our company, competitors, and/or industry
  • Maintain knowledge of marketing trends, development and best practices while continuing and furthering professional development
  • Other duties as assigned

Experience + Skills

  • Exceptional knowledge of marketing strategies, concepts and best practices
  • Proven ability to manage multiple projects at a time while paying strict attention to detail
  • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
  • Proficient knowledge in social SEO best practices including keywording and optimization
  • Strong copywriting, blogging and digital communication skills
  • Strong eye for design and ability to adhere/uphold brand standards
  • Active and well-rounded personal presence on social media
  • BA/BS degree or equivalent work experience
  • 4+ years’ experience in social media marketing
  • Bonus experience and skills include: Adobe Creative Suite, Facebook and Instagram ad implementation, Canva, Sprout Social, Tailwind, Later and email marketing

 

 

ttcInnovations

Address

San Diego, CA
USA