tökr is seeking a dynamic professional with experience executing marketing programs and campaigns across the entire customer lifecycle. Candidates must have the ability to lead both people and projects within a venture-backed start-up with aggressive growth goals over the next 18 months. An ideal candidate will have previous experience in technology, fashion, start-ups and/or other premium consumer goods.
The Director of Marketing will lead planning, development and execution of tökr’s marketing campaigns nationwide, as well localized activations in priority markets and regions. Their primary responsibility will be to develop an industry leading acquisition funnel that converts a wide range of personas, from the canna-curious CBD user to cannabis connoisseur, into highly engaged customers. Previous experience should include paid media, market research, product marketing, marketing communica- tions, advertising and public relations to drive business goals. A thorough analytic skillset will be required to assess effectiveness of marketing and drive refined strategies through data-driven results.
• Lead omnichannel creative brand and content marketing strategy to bring the tökr brand to life across paid, social, earned and experiential • Measure and create reports of marketing activity to inform future marketing campaigns.
• Work with product team on content, engagement & re-engagement strategies
• Plan, manage and execute company presence at events
• Create reports for executive team on strategy, effectiveness, and budget of marketing initiatives
• Manage outside agencies including PR and editors
• Bachelor's degree in Marketing or related field (MBA preferred)
• 5+ years experience running successful digital media campaigns across Paid, Social and Out of Home • 5+ years of direct managerial experience leading an efficient marketing team
• Experience managing a marketing budget with multiple stakeholders
• Track record of developing highly engaged online communities around shared interests or lifestyles
• Entrepreneurial spirit with a commitment to excellence