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Product Marketing Specialist - Virtual/Remote

mPulse Mobile
Honolulu, HI
  • Expired: over a month ago. Applications are no longer accepted.
Job Description
Purpose of the Role: 
The Product Marketing Specialist plays a key role demonstrating the vale of mPulse Mobile’s Conversational AI and health education solutions in improving health outcomes.  Working as part of mPulse’s fast-paced marketing team the role focuses on the execution of marketing strategy to drive business growth in key health verticals and with strategic channel partners. We are looking for an experienced product marketer and writer to clearly convey the story of our products and their benefits. This role will be responsible for developing solution and product messaging strategy across all channels and persona, as well as marketing assets and sales enablement tools that demonstrate mPulse’s value throughout different stages of the sales cycle, as well as other marketing assets for new product launches. The individual will become an expert in developing content for different health verticals and buyer types, as well as communicating our product differentiation against the competitive landscape. The role requires a strong interest in technology and innovative SaaS solutions.  This position reports to the Director of Solution Marketing. 
Permanent Flexible Hybrid work schedule (remote), Medical insurance, Dental insurance, Vision insurance, Prescription drug coverage, 401K, 401K with company match, Life Insurance, Health Spending Account (HSA), Flex Spending Account (FSA), Paid holidays, Phone/Internet Stipend, Paid time off, Employee Referral Program, Community service programs
mPulse Mobile is reimagining health engagement to inspire healthier lives and deeper relationships between healthcare organizations and their consumers. Healthcare's leading Conversational AI platform combines with award-winning health education for the streaming age to deliver tailored digital health engagement that educates and activates healthcare consumers. With over a decade of experience, 100+ healthcare customers and more than 300 million conversations annually, mPulse Mobile has the data, the expertise and the solutions to drive healthy behavior change.
The Big Know, now part of mPulse Mobile, delivers wellbeing for the streaming age through a modern learning platform and cinematic content created with popular experts. Offering custom and licensable content solutions, The Big Know helps health innovators reach more people and lower costs to serve and improve health outcomes. Combined mPulse’s proven ability to reach and engage vital member populations with The Big Know’s learning expertise and rich media health education experiences, enabling health innovators to deliver personalized conversational experiences in preferred member channels and streaming content formats
  • Enjoy Flexible PTO and flexible work hours  
  • Hybrid, remote-first working model with quarterly team meetings (travel paid by mPulse) 
  • Two office locations: Encino, CA and Minneapolis, MN  
  • mPulse Mobile covers 100% of employee only premiums for selected plans as well as 25% dependent coverage 
  • Full Vision and Dental – Dental and Vision individual premiums paid by mPulse 
  • 401K Program with a 4% match  
  • 3 Weeks Paid Maternity/Paternity Leave  
  • Wellness and Work from Home stipend  
  • Virtual Happy Hours & events 
  • Weekly All-Hands meetings giving regular access to leadership 
  • Several team interest groups including: Diversity, Inclusion, & You committee, Culture Club, and mPulse Mobilize  
  • Laptop fitness station in LA Office  
  • Ping pong conference table and Foosball  
  • Free snacks and drinks  

Duties and Responsibilities: 
  • Align with Product and Sales teams on strategy and messaging
  • Write content to educate internal and external stakeholders on product features and benefits
  • Write content to create demand for products
  • Create content to convey the benefits of our products to various audiences in sales enablement and other documents, product videos, blog posts, email campaigns, and the website
  • Support the go-to-market plan with relevant product content creation
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage
  • Speak and present both internally and externally to promote the story of our product
  • Research assigned topics and write articles as a subject-matter expert, conducting interviews and obtaining quotes as needed
  • Participate in a weekly meeting with the marketing team and others as needed
  • Assist with writing/content requests as directed
Skills, Abilities, and Experience: 
Minimum Qualifications: 
  • Past experience in product marketing
  • Excellent written and verbal communication skills
  • Works well in a collaborative, cross-team capacity, and also independently
  • Strong project management skills
  • Strong problem-solving ability and performance/metrics-driven thinking
  • Demonstrated ability to learn quickly and add value immediately in a fast-paced environment
  • Detail-oriented with extremely good follow-up
  • Proficient with Microsoft Office suite (Word, Excel, PowerPoint)
  • Candidates should have a background in B2B marketing and samples of high-quality content for technology products and features. 
Education and/or Experience
  • Bachelor’s degree in business, marketing, and or, related area
  • Minimum of 3 years of relevant experience
  • Experience creating content that aligns with company style and brand guidelines
  • Excellent writer (have sample links ready)
  • Excellent oral communication skills (including in-person, phone, and email)
  • Basic knowledge of SEO content, Google Analytics, and Salesforce

US Citizen
Minimum of 3 years of relevant experience
Experience creating content that aligns with company style and brand guidelines
Excellent writer (please have sample links readily available)
Excellent communication skills (including in-person, phone, and email)
Bachelors Degree in business, marketing, and or, related area
Knowledge in: SEO content, Google Analytics
Knowledge in: Microsoft Office suite (Word, Excel, PowerPoint)

Equal Opportunity Employer
Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin.

Requisition #ckw5l6l022r3z0po3vxf2753j

mPulse Mobile


Honolulu, HI



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