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Channel Marketing Manager

iRobot Corporation Madrid, IA
  • Posted: over a month ago
  • Full-Time
  • Benefits: Vision, Medical, Life Insurance, 401k, Dental

Imagine the future you could help us build.

Teamwork, not just tech work. We are tech futurists and business geniuses. Together, we solve problems to make daily life easier. We are looking for a few more great minds to join our team as we continue to grow one of the world's leading consumer robot companies.

Together, we empower people to do more.



Headquartered in Bedford, Massachusetts iRobot designs and builds innovative robots that make a difference in peoples lives. The company was established in 1990 by three Massachusetts Institute of Technology alumni and began with a vision of robots beyond academia and industry involving practical applications that would change the world. The original business plan involving space exploration by robots was well underway when the company began to win government and industry contracts and focus shifted. iRobot further diversified in 1997 when the first home robotic vacuum cleaner known as iRobot Roomba was developed.

iRobot has since successfully created a consumer home robot category that is changing the way consumers clean. Since then, more than 20M robots have been shipped. Beyond Roomba, other consumer products include Braava (robotic floor mopping). Today iRobot is a NASDAQ listed company (IRBT),1100 employees and revenues FY18 of $1.092B (+24%). iRobot is the Robotic Vacuum Cleaning leader and directs today ~50%+ of the category value in Europe. With an estimated global HH penetration in the single digits and fast growth, the front potential is immense.

iRobot has a unique culture and it is something which very much defines the business and how it operates. It is important that anyone considering joining the organization can embrace its values which are best encapsulated through the companys mission: deliver great products to the consumers, make money, have fun & change the world.

iRobot Iberia is a key branch to iRobot EMEA. It serves one of the largest vacuum cleaning market in Europe, where it has established uniquely strong brand equity, leading to a segment share of 35%. The company (30 employees) experienced continued growth in 2018 and is anticipating again strong financials for FY19.


iRobot seeks a Channel Marketing Manager to join our Spain and Portugal team in Madrid for a 12 month contract assignment. This is an opportunity for a motivated and proactive individual to join an established team. This role is responsible for developing and delivering effective consumer communication to elevate iRobots brand awareness and achieve commercial goals. Working closely with the Madrid Sales team under the management of the Madrid Marketing Manager, this role oversees retailer programs, media relations programs and other brand activities.

Essential Functions/Job Duties

Develop and manage consumer communications campaigns for Spain and Portugal including:

  • Earned media plans, strategies and initiatives, coordinated with regional (UK) and Global (USA) teams
  • Management of local PR Agency activity: manage events, inquiries and interview requests from local media
  • Design and execute local plans for Spain and Portugal collaborating with the Portugal Sales and Marketing team.
  • Collaborating with Regional (UK) team on Paid Media investments

Develop and execute marketing materials including:

  • Review and localize product creative assets for ATL and BTL in Spain
  • Review brandassets and creative materials in Spain
  • Collaborate with the Portugal team on any marketing material development
  • Coordinate claims creation and substantiation with Regional (UK) and Global (USA) teams

Monitor Brand communications and messaging for alignment with Brand guidelines and objectives


  • Proven 5 year working experience on a consumer marketing team
  • High level of written and spoken English
  • Excellent communication skills both orally and in writing
  • Excellent interpersonal skills
  • Initiative
  • Ability to prioritise and plan effectively
  • High level of written and spoken English
  • Basic Adobe Suite skills

Additional Information

  • 12 months contract assignment
  • Location: Madrid, Spain

iRobot Corporation

We are the leading global consumer robot company, designing and building robots that empower people to do more, both inside and outside of the home. Founded by MIT roboticists who had the vision of making practical robots a reality. To date, we have sold over 20 million robots and globally employ more than 900 of the robot industry’s best and brightest. iRobot is committed to fostering invention, discovery and technological exploration in the pursuit of practical and valuable robot products for the home. iRobot stock trades on the NASDAQ stock market under the ticker symbol IRBT. iRobot is headquartered in Bedford, Massachusetts, accessible by our corporate shuttle directly from Alewife Station. We also have offices in California, the United Kingdom, Japan, China & Hong Kong. Imagine the future you could help us build as a fellow iRoboteer! Check out #LifeAtiRobot and follow us on Instagram: @irobotcareers

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