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Digital Advertising Account Manager

ezFIRM Auburn Hills, MI
  • Posted: over a month ago
  • $55,000 to $65,000 Annually (plus commission)
  • Full-Time

Job Description
At ezFIRM, our mission is to provide a safe, easy and affordable way for men and women across America to look as young as they feel. As a start-up venture with nine locations across the US and fast growth, we are serious about our metrics, while also being a huge proponent of creativity and new concept testing. Our ideal candidate has experience starting, managing, and optimizing digital advertising accounts on both AdWords and Facebook Ads. He/She is a great problem-solver and thinks ‘outside of the box’ when posed with a challenging task. He/She is also a great multi-tasker, is metric-driven, and has proven experience growing accounts on various platforms.

Required Responsibilities and Duties

  • Create and manage ad campaigns on Google AdWords (Display and Search) and Facebook Ad Manager
  • Monitor the effectiveness of campaigns as they relate to our goals, conversions, and events
  • Quickly and effectively optimize ad campaigns for various locations to drive down CPL and CPS
  • Provide daily, weekly, and monthly Performance Reports on current ads
  • Create and manage marketing calendars
  • Create and manage video campaigns
  • Build brand awareness through social campaigns

Required Experience

  • 3+ years of digital account management experience
  • 3+ years of hands-on experience in digital analytics methodologies, including upper funnel experimentation and A/B testing, advanced segmentation and custom implementations
  • 2+ years in Social Advertising (Facebook), SEM (Search Engine Marketing) and Display strategizing, analyzing and optimizing Ad Campaigns

Recommended Experience

  • Experience with Multi-Locational Accounts
  • Google AdWords Certification
  • YouTube Advertisement Campaigns
  • Web Development / Coding Capabilities
  • Understanding of Landing Page Best Practices

Required Skills

  • Thorough understanding of various online advertising platforms
  • Strong familiarity with Google Analytics
  • Excellent written and verbal communication skills
  • Ability to work independently and within a team environment
  • Digital Media
  • Facebook Advertising
  • Paid Search Advertising
  • Google Analytics
  • Google AdWords
  • Google Display Advertising
  • YouTube Ad Campaign Creation
  • Paid Social Marketing

Compensation

  • Annual salary of $55-65K
  • Bonus eligibility at management discretion

ezFIRM

Why Work Here?

ezFIRM has revolutionized the market for outpatient elective medical procedures and has experienced significant growth.

Address

1030 Doris Road, Auburn Hills, MI 48326
Auburn Hills, MI
USA

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