Zenith New York, NY
- Posted: 15 days ago
At Zenith we are dedicated to creating a sustainable advantage for our clients, providing them with a quantifiable return from their communications investment that outstrips their competitors. Our focus on ROI ensures that we invest client budgets, not simply that we spend them. We believe the most important consideration for any campaign is a demonstrably effective outcome. We are committed to developing close partnerships with all our clients and to delivering a service that always exceeds expectations.
Above all, we know that ideas and imaginative solutions are vital to make our clients' brands stand out from the crowd; connecting with consumers in a striking and persuasive manner.Job Description
What does Zenith Data Sciences do?
Working closely with both the Business Planning and Analytics teams, Data Sciences designs and implements statistical models and machine learning solutions that tie our clients’ marketing to real-world business goals. We use these models to understand past performance, predict future performance, and inform and optimize future decisions. Our work brings our clients closer to their marketing, helping them understand if they are talking to the right people in the right way.
What does a successful Data Scientist look like?
We don’t all look the same, and we don’t expect you to, either. But a successful Data Scientist should share our passion for emerging tech and media, bring an evidence-based approach to decision-making, determine a point of view and share it in a positive way, gear up for a challenge, and always crave to learn more and improve. We are looking for prior experience in marketing analytics, especially digital creative and media, but this isn’t necessarily a requirement. At least 4-5 years of prior professional experience is highly desired.
What does a Data Scientist do day-to-day?
Data Scientists form the foundation of the Data Sciences team, structuring and analyzing data, implementing and interpreting models that feed business-improving insights, and putting it all together into presentations that bring the story to life for our clients. Data Scientists work closely with their manager to help execute the broader vision for their account, and to continually evolve our Data Science solutions. Day-to-day responsibilities include:
Design and interpret randomized controlled tests to study a variety of marketing stimuli.
Design, estimate, tune, score and maintain advanced statistical and mathematical models (e.g. classification, numeric forecasts, customer segmentation, customer propensity, attribution, etc.).
Produce accurate statistical analysis and ensure high quality of the data analysis produced.
Interpret, document and present/communicate analytical results to multiple business disciplines, providing conclusions and recommendations.
Take analytical objectives and define data requirements. Extract, clean, and transform both customer level, and aggregated data for analysis, modelling, segmentation and reporting.
2-4 years of work experience in quantitative analysis with proven results in leveraging customer/transaction to address business objectives
Bachelor’s degree in a STEM or other related field, or equivalent work experience.
Strong knowledge of Relational Databases and SQL programming.
Highly proficient in at least one popular programming language used for Machine Learning, such as Python or R.
Solid understanding of mathematical modeling, probability and statistics, and the design and simulation of stochastic systems.
Strong communication skills. Ability to speak and write professionally. Ability and comfort with presenting work by phone or within small groups.
World-class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency.
Familiarity with the mathematics behind important statistical learning algorithms such as ARIMA, Linear Regression, Logistic Regression, Centroid-based and Hierarchical Clustering.
Some familiarity with the capabilities and mechanics of advertising media channels, such as Television, Radio, Print, Search, Display, Email, Ecommerce, and Social.
Some familiarity with the capabilities and mechanics of marketing measurements and technologies such as Ad Servers, DSP, DMPs, CRMs, and Syndicated Research.
All your information will be kept confidential according to EEO guidelines.
AddressNew York, NY
TechnologyView all jobs at Zenith