Zendesk is seeking an Expansion-focused Marketing Campaigns Manager to help fuel a phase of rapid growth for our company. This role is focused on creating and executing global end-to-end marketing campaigns to drive expansion business from existing mid-market and large Zendesk customers. You will have considerable influence on our company’s success and significant room for personal growth and career development. You will wear many hats - this is a role that requires hard and soft skills to be successful.
Drive expansion opportunity acquisition and pipeline generation within our customer base, focused on mid-market and large customersDevelop multi-channel (digital advertising, web, email, field & virtual events, direct mail, etc.) customer expansion campaigns that meet business growth and revenue goalsUnderstand and articulate buyers' journey in the context of campaignsCreate marketing programming that is sustainable and even useful for existing customers - we will only hit our goals by educating our customers and creating trustPartner with product marketing teams on product launches, platform expansion, feature upgrades, etc. to identify campaign opportunities for customers Collaborate with sales teams on campaign implementation, follow up, and performancePartner with content team, brand team, web team, other campaign teams, and performance marketing team to develop compelling content to support various marketing campaigns and align with buyer’s journey mapsOwn end-to-end management of global campaign execution, including: creative and copy development, campaign setup, A/B testing, conversion flows, and campaign optimization to maximize conversion ratesEvaluate research, data, market conditions, and competitive position and implement adjustments as neededActively monitor all campaign analytics, partnering with our business intelligence team to create appropriate reporting on campaign performance and communicate results effectively to the team/management with recommended actions for optimization.
Minimum 3-5 years marketing experience with strong campaign experience. SaaS preferredExperience owning end-to-end execution of demand generation campaigns: ideating, building, monitoring, optimizing, and maintaining campaignsExperience with account-based marketing programs a plusProven ability to draft high-performing email copyExperience collaborating across multiple internal teams and departments and building effective relationships and influencing change. Good collaboration skills are vitalPrevious experience working closely with salesComfortable within Salesforce especially in campaign and reporting objectsStrong creative mind with the ability to ideate new campaign creatives and collaborate closely with our internal marketing teams.A bias for action, results and delivery, with a high quality bar and attention to detailQuick learner with ability to thrive in an unstructured environmentStrong analytical & organizational skills with keen attention to detailPositive attitude, team-oriented, energetic, and optimistic.
The best customer experiences are built with Zendesk. Zendesk’s powerful and flexible customer service and engagement platform scales to meet the needs of any business, from startups and small businesses to growth companies and enterprises. Zendesk serves businesses across a multitude of industries, with more than 125,000 paid customer accounts offering service and support in more than 30 languages. Headquartered in San Francisco, Zendesk operates worldwide with 15 offices in North America, Europe, Asia, Australia, and South America. Learn more at www.zendesk.com.
Interested in knowing what we do in the community? Check out the Zendesk Neighbor Foundation to learn more about how we engage with, and provide support to, our local communities.
Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster diversity & inclusion in the workplace. Individuals seeking employment at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.
By submitting your application, you agree that Zendesk may collect your personal data for recruiting, global organization planning, and related purposes. Zendesk's Candidate Privacy Notice explains what personal information Zendesk may process, where Zendesk may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Zendesk’s use of your personal information.