Yodelpop is a sustainable marketing agency with a mission to make the world a better place every day. Our team members have the opportunity to creatively help organizations do great work, from curing diseases to protecting the environment to providing excellent care to seniors. (We also serve some big-hearted businesses!) We put our sharp minds and our big hearts to work making the whole marketing journey a success for our clients, from attracting to connecting to engaging and delighting.
We help our clients through branding, marketing and advertising, web development and design, and content and strategy. Together we achieve results by combining world class technology with thoughtfully established and fully executed strategy.
Read our culture code to learn more about Yodelpop!: https://freecandy.yodelpop.com/hubfs/Yodelpop_Culture_Code.pdf
If you believe that:
Work should be meaningful
Businesses can make the world a better place
Nonprofits deserve a greater market share
Good data plus creativity makes you unstoppable
Everyone deserves to fulfill their potential
“We” is more important than “me”
… then you should join the Yodelpop team!
We’re looking for an account manager who is:
Experienced in marketing and SEO
Both a leader and a team player
About the Job
Marketing Account Manager Job Description
We’re looking for an experienced marketer who is ready to step into a crucial role as account manager at our agency and grow with us. This position will directly communicate with a number of clients, continuing our history of excellent client retention rates. They will liaise with our much-loved team of writers, advertisers, designers, and developers to deliver successful inbound marketing.
Yodelpop builds and manages rich content/editorial calendars for clients that attract a qualified audience (including pillar pages, blog posts, videos, ebooks, reports, webinars, infographics, etc.). We are committed to helping them grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers). Our marketing consultants optimize marketing automation and lead nurturing processes through email, content, and social channels.
The marketing account manager is driven by the singular goal of delighting, retaining, and growing business with specific clients by doing all they can to ensure the above activities are successful.
Strive to build, maintain, and create strong customer relationships by ensuring successful delivery on marketing plans and activities
Create inbound marketing plans for our clients and enter and maintain project schedules in our collaboration tool
Prepare reporting decks on project conversion rates using marketing automation and other software
Maintain strong relationships with existing clients and seek avenues to gain new potential clients
Generate new sales with each client account
Establish and oversee internal budgets with the company and external budgets with the client
Work with sales team, managers, marketing, and team members from other departments dedicated to the same client account to ensure the highest quality of marketing assets are being created and all service goals and sales needs are met
Collaborate with sales team to maximize profit by upselling or cross-selling
Plan and present reports on account progress, goals, and quarterly initiatives to share with team members, stakeholders, and possible use in future case studies or company training.
Meet all client needs and deliverables according to proposed timelines
Scrupulous attention to detail
Excellent time management skills and ability to balance multiple tasks and deadlines concurrently
Proven experience serving and delighting multiple clients concurrently
Bachelor’s degree in marketing, journalism, business administration, sales, or relevant field
3 years previous work experience in digital marketing account management, media project management (managing editorial role), or relevant managerial experience at a nonprofit organization
Excellent communication skills; must be a listener, a presenter, and a people-person
Ability to recognize quality in digital marketing (web, social media, blogging, advertising)
HubSpot inbound marketing certification (free and available here) by time of hire
Computer skills and software experience: marketing automation, CMS, CRM software, and Google Drive or Microsoft Office Suite, with emphasis on superior Sheets / Excel skills
Strong negotiation skills, with ability to follow through on client contracts
Ability to multi-task and manage more than one client account
Proven results of delivering client solutions and meeting sales goals