Marketing Account Manager @ Agency | Hybrid - Milwaukee Area

If you:

• Are looking for a work week that allows for your personal life/kids/creative pursuits

• Would love an opportunity to work for nonprofits doing meaningful work

• Want a mix of remote/in-person work life

• Seek to grow with an established (10+ years) and growing company (15% growth YOY)

• Are looking for opportunities to grow and advance in your career

• Love inbound marketing

• Love HubSpot marketing software

• Are ready to make a change so you can be involved in content and marketing work that you can be proud of

• Want to focus on quality educational content and sustainable marketing, rather than pushy marketing that doesn’t contribute to a healthy society

If you believe that:

• Everyone deserves to fulfill their unique potential

• Work should be meaningful and fun

• Good data plus creativity makes you unstoppable

• Nonprofits deserve great marketing

• Sustainable marketing is good business

… then you should join the Yodelpop team!

We’re looking for an account manager who is:

• Outgoing

• Empathic

• Experienced in marketing and/or journalism

• Both a leader and a team player

Marketing Account Manager Job Description

We’re looking for an experienced marketer who is ready to step into a crucial role as account manager at our agency and grow with us. This position will directly communicate with a number of clients, continuing our history of excellent client retention rates. They will liaise with our much-loved team of writers, advertisers, designers, and developers to deliver successful inbound marketing.

Yodelpop builds and manages rich content/editorial calendars for clients that attract a qualified audience (including pillar pages, blog posts, videos, ebooks, reports, webinars, infographics, etc.). We’re committed to helping nonprofits grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers). Our marketing consultants optimize marketing automation and lead nurturing processes through email, content, and social channels.

The marketing account manager is driven by the singular goal of delighting, retaining, and growing business with specific clients by doing all they can to ensure the above activities are successful.

Responsibilities

• Build, maintain, and create strong relationships with our clients by ensuring successful delivery on marketing plans and activities

• Review content, give writers feedback, and onboard new writers using provided procedures and materials

• Create inbound marketing plans for our clients and enter and maintain project schedules in our collaboration tool

• Prepare reporting decks on project conversion rates using marketing automation and other software

• Maintain strong relationships with existing clients and seek avenues to gain new potential clients

• Generate new sales with each client account

• Establish and oversee internal budgets with the company and external budgets with the client

• Work with sales team, managers, marketing, and team members from other departments dedicated to the same client account to ensure the highest quality of marketing assets are being created and all service goals and sales needs are met

• Collaborate with sales team to maximize profit by upselling or cross-selling

• Plan and present reports on account progress, goals, and quarterly initiatives to share with team members, stakeholders, and possible use in future case studies or company training.

• Meet all client needs and deliverables according to proposed timelines

Requirements:

• Scrupulous attention to detail

• Strong editing and writing skills and experience providing editorial guidance and / or quality control

• Excellent time management skills and ability to balance multiple tasks and deadlines concurrently

• Proven experience serving and delighting multiple clients concurrently

• Bachelor’s degree in marketing, journalism, business administration, sales, or relevant field

• 5 years previous work experience in digital marketing account management, media project management (managing editor role), website project management, or relevant experience at a nonprofit organization

• Excellent communication skills; must be a listener, a presenter, and a people-person

• Ability to recognize quality in digital marketing (web, social media, blogging, advertising)

• HubSpot inbound marketing certification (free to take) by time of hire

• Computer skills and software experience: marketing automation, HubSpot, CMS, CRM software, and Google Drive or Microsoft Office Suite, with emphasis on superior Sheets / Excel skills

• Strong negotiation skills, with ability to follow through on client contracts

• Ability to multi-task and manage more than one client account

• Proven results of delivering client solutions and meeting goals

Work options, all with set full-time hours:

1. Remote / In Office Hybrid