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Digital & Social Marketing Coordinator

Yamamotoyama USA Tigard, OR
  • Posted: over a month ago
  • $45,000 to $60,000 Annually
  • Full-Time
  • Benefits: Vision, Medical, Life Insurance, 401k, Dental

Digital & Social Marketing Coordinator

Position Summary

The Digital & Social Marketing Coordinator will be part of the Marketing team, reporting to the Brand Manager and working collaboratively with cross-functional teams, coordinating and executing marketing plans and projects. This role requires excellent creative writing and design capabilities, good understanding of social media platforms, and a strong analytical mind that can extract meaningful insights and translate them into actionable initiatives. This is an entry level position with growth opportunities.

Essential Functions of the Position:

Marketing

· Work with the team to strategize, plan, and develop brand-building content (lifestyle photography, copy, recipes, sourcing stories, press releases, etc.) to use across multiple channels

· Work with eCommerce team to help concept, plan, and execute weekly email newsletter, ensuring product activation for eCommerce and Retail channels

· Work with the team to execute Stash brand/voice, build a new asset library, and construct our new look/feel

· Develop and refine sales material, such as print collateral, image assets, catalog, website content, store menu and signage, presentations, ads, etc.

· Assist in the development and proofing of new or updated packaging art

· Special projects as requested including the conception, design, and management of seasonal products and initiatives

Social Media

· Plan and execute social media calendar, integrating key dates, events, launches, and campaigns, ensuring alignment with eCommerce and Brick & Mortar activation calendars

· Lead the development of content and creative asset (photography and captions)

· Analyze metrics to determine and assess strengths/weaknesses, key accomplishments, learnings, and opportunities; enact and maintain internal tracking system for quarterly social media reports

· Connect with and initiate outreach to bloggers, media, and brands, facilitating existing and potential brand-building initiatives, as it relates to content, social media, partnerships, and cross-promotion

Cross-Department Support

· Assist in cross-functional requests as they come in from various departments, including HR, eCommerce, Retail Store, and other departments (usually design-related, but can also involve project management assistance)

· Support the design and execution of employee newsletters and an annual company update report, as well as propose content for inclusion

Position Qualification & Requirements:

· Bachelor's degree in marketing, communication, design, or related field

· Adobe Suite proficiency, specifically:

· Photoshop and Illustrator

· InDesign, not required but desirable

· Creative skills include experience writing copy, taking photos and working with digital design

· Eager to work in a team environment with great cross-department collaboration

· Ability to prioritize and juggle multiple projects and deadlines

· Good understanding of social media platforms and metrics

· Graphic design experience (portfolio required; see below)

· Experience in using computer programs, as Microsoft Office, G Suite Sheets and Docs

Yamamotoyama USA

Address

Tigard, OR
USA

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