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Marketing and Communications Director, FT

YWCA York York, PA

  • Expired: over a month ago. Applications are no longer accepted.
Job Description

This is a position that supports both the internal & external marketing and communication needs of the organization. This position reports to the Chief Development Officer. This individual will develop key relationships with internal and external constituents to coordinate, promote and increase awareness on all aspects of YWCA York to include programs, services, community relations, events and mission. The Marketing & Communications Director will support the organization's vision and culture.

Essential Duties and Responsibilities:

  • Develop positive, ongoing relationships with local media outlets, act as primary interface with the YWCA and media.
  • Manage all social media accounts for the organization.
  • Oversee and manage brand guidelines for organization both internally and externally.
  • Promote daily internal communications briefs to all staff.
  • Manage constituents' monthly e-newsletters.
  • Maintain the organization's website.
  • Create and maintain publications' production schedule.
  • Manage all brochures, annual reports, flyers, newsletters, and advertising materials.
  • Work with contract graphic designer to direct projects.
  • Increase the organization's footprint in community.
  • Identify stories to promote YWCA York and its programs and events.
  • Organize photo shoots and maintain the photo and design archive.
  • Create and maintain central location for all approved YWCA documents, such as logos, photos, letterhead, etc
  • Research and place ads.
  • Develop and maintain press lists and press archives.
  • Draft and distribute press releases and assemble press packets.
  • Oversee the process of screening newspapers, magazines, and electronic media; prepare and circulate clippings/links to others on staff; organize and assemble publicity reports.
  • Lead YWCA York's marketing strategy, including marketing, promotion and public relations efforts.
  • Prepare and deliver presentations, including for the United Way, to increase community awareness of YWCA York's services.
  • Prepare briefing material for donor and prospective major donor visits for Chief Executive Officer, Chief Development Officer, and representatives of YWCA York.
  • Oversee the marketing, purchasing, and evaluation of YWCA merchandise.
  • Demonstrate willingness to perform whatever duties are necessary in the development and maintenance of the organization.

Education and Experience:

Bachelor's degree from a four-year college or university; or two to four years related experience and/or equivalent combination of education and experience.

Job Knowledge, Skills and Abilities:

  • To perform this job successfully, an individual must be able to perform each essential duty (above) satisfactorily.
  • Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.
  • To perform this job successfully, an individual should have knowledge of database software; internet software; spreadsheet software and word processing software.
  • Excellent writing skills.
  • Excellent organizational skills.
  • Outgoing, Storyteller, People-Oriented.
  • Marketing and/or Communications experience.
  • Intermediate knowledge of Photoshop.
  • Ability to work independently and as a team.
  • Ability to adapt to a fast-paced working environment with multiple deadlines.

Competencies:

  • Shows respect and sensitivity for cultural differences. - Treats people with respect; Works with integrity and ethically; upholds organizational values.
  • Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position.
  • Observes safety and security procedures.
  • Adapts to changes in the work environment.

Physical Requirements:

In addition to the duties listed above, this position also has physical components as listed below. The list is intended to give an overview of the position as performed by a person without disabilities. In conformance with the Americans With Disabilities Act, YWCA York will make reasonable adjustments to enable an otherwise qualified individual with a disability to perform the essential functions of the position with or without accommodation where necessary.

  • Ability to lift, push, and/or pull up to 25 pounds.
  • May require driving in inclement weather.

YWCA York

Address

York, PA
USA

Industry

Business

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