Job DescriptionYR Media seeks a creative, strategic and analytical communications professional to develop, execute, evaluate and iterate a harmonious mix of marketing, communications, social media and public relations campaign strategies and assets for all of YR Media's services and products.Informed by initiatives across departments, the Director of Communications will work towards specific annual and longer-term strategic communications, revenue and program goals. In collaboration with Editorial and Content Development team members, the Director will develop informed and intentional content and engagement plans that support brand positioning and marketing objectives.The successful candidate will oversee the development and production of external messaging and support materials for all activities, product lines, fundraising, and business development, considering and leveraging all internal and external touch points to successfully build deeper and more mutually beneficial... relationships with all stakeholders.
It is with this audience in mind that objectives, strategies, tactics and measurement and evaluation will be developed.Putting audience, customers, and stakeholders at the top of the planning process, the Director will manage marketing, communications, social media and public relations staff, and/or agencies leading and supporting marketing and communications activities across the organization at the strategic and tactical levels.Specific responsibilities include: strategic content marketing to build audience, drive business development, and increase philanthropic support; measurements tracking and reporting; overseeing asset production; messaging and copy development; orchestrating PR plan elements; pitching targeted reporters and editors in tandem with agency efforts; digital/social content development; design event promotion campaigns and support planning; and external vendor/agency management. Ability to write excellent copy and oversee design of striking communication resources is critical.This position reports to the CEO.BenefitsMedical insurance, Dental insurance, Vision insurance, Prescription drug coverage, Life Insurance, Flex Spending Account (FSA), Holiday / Overtime pay, Paid holidays, Paid sick leave, Bereavement leave, Flexible work schedule, Paid vacation, Commuter Benefits, YR HolidaysCultureYR Media is a national network of young journalists and artists who create multimedia content for our generation. Based in Oakland, we link up with our peers around the country to amplify award-winning stories that matter.
For more than 25 years, our non-profit production company has invested in future generations to build critical skills in journalism, arts and media. You can find us at https://yr.media/We are at a pivotal point in the organization's life as we enter into an exciting phase of growth and expansion as a national network. As we grow, we seek exceptional talent with an entrepreneurial spirit, who can lead us to the future of YR Media.We welcome smart, passionate people who connect with our values and seek a collaborative environment where employees can do their best work.
We seek people who are hard working, creative, fun, and driven to go above and beyond to take our organization to the next level. We hire people who believe in the talent and potential of every young person.ResponsibilitiesDUTIES AND RESPONSIBILITIES Shapes and leads the entire organization's branding and communications strategies of all scales from conceptualization through completion, serving as steward and guardian of the brand, and ensuring alignment with goals, mission, and values. Manages and drives the implementation of holistic strategies that accelerate effective marketing outreach and communication campaigns to engage, educate and cultivate audiences of major donors, monthly members, philanthropic investors, clients, and general community supporters.
Aligns departmental communication goals to tell compelling individual stor