Audience Development Director - Virtual/Remote

YR Media seeks an Audience Development Director; a position central to YR’s strategic goals and the first role of this type at our award-winning organization. The ideal candidate has extensive digital marketing and social media experience, and a proven track record using data and analytics to set strategy and actionable growth plans in a content setting. YR Media produces a unique mix of news, opinion, documentary features, arts and culture commentary, social justice editorials, curated and original music, podcasts and more. Successful candidates for this role are digital strategists who can engage across these channels and who can help us distribute and promote both the brand as a whole as well our unique signature products.

Benefits
Flexible work schedule, Medical insurance, Dental insurance, Vision insurance, Prescription drug coverage, Life Insurance, Flex Spending Account (FSA), Paid holidays, Paid sick leave, Bereavement leave, Paid vacation, Commuter Benefits, YR Holidays, Short Term Disability Benefits, Holiday / Overtime pay, New Hire Welcome Gift, WFH Stipend
Culture
YR Media is a national network of young journalists and artists who create multimedia content for our generation. Based in Oakland, we link up with our peers around the country to amplify award-winning stories that matter. For more than 25 years, our non-profit production company has invested in future generations to build critical skills in journalism, arts and media. You can find us at https://yr.media/

We are at a pivotal point in the organization’s life as we enter into an exciting phase of growth and expansion as a national network. As we grow, we seek exceptional talent with an entrepreneurial spirit, who can lead us to the future of YR Media.

We welcome smart, passionate people who connect with our values and seek a collaborative environment where employees can do their best work. We seek people who are hard working, creative, fun, and driven to go above and beyond to take our organization to the next level. We hire people who believe in the talent and potential of every young person.
Responsibilities
The Audience Development Director is responsible for leading the audience acquisition and growth strategy for the YR Media brand; establishing KPIs and reporting rubrics, working in tandem with our content and creative leadership to set organization-wide content strategy, leading and managing paid and organic content marketing strategies, identifying and leading potential sponsorship and revenue generating opportunities, and managing a growing team of audience development staff and rotating interns.

Responsibilities and Duties

• Leads audience acquisition and growth strategy for YR Media multimedia content, including developing and implementing a strategy for distributing YR Media content across owned and partner platforms.
• Establishes a set of KPIs around audience development for the YR Media editorial and music content, and a rubric for reporting and tracking these metrics organization-wide.
• Sets a strategy for, builds out, and oversees an audience development team, inclusive of a social media strategist, partnerships and platform managers.
• Leads and manages paid content marketing and advertising opportunities, including managing digital and PR agencies.
• Work with the newsroom on audience engagement strategies pegged to specific stories.
• Identifies strategic partnerships with brands and platforms that focus on the YR Media target audience (under 30), and on driving audiences to consume YR Media content.
• Works in collaboration with the development team to identify potential sponsorships and revenue generating partnerships, and collaborate to develop a strong audience to membership funnel.
• Provides strategic thought leadership.

In addition to these responsibilities, performs other activities as assigned and required.
Qualifications and Skills

• Minimum 8-12 years of relevant professional experience.
• Bachelor’s degree (or equivalent) in a related field. Excellent written editing skills, including copy editing/writing and fact-checking
• Strong written and verbal communication skills, with particular understanding of the voice and approach required for social media.
• Strong interpersonal skills and ease working within teams remotely or on-site.
• Experience creating socially-driven or -conceived news and features
• The ideal candidate has extensive digital marketing and social media experience, and a proven track record using data and analytics to set strategy and actionable growth plans in a content setting.
• Experience in a media organization, a content-driven editorial setting, and with marketing content to the target age demographic (under 30).

What YR Media offers:

• An inclusive, supportive and growth oriented workplace
• New hire welcome package/gift
• Comprehensive Health Benefits - Medical, Dental, Vision, Life AD&D
• Generous PTO including: observance of all federal holidays, company holidays, sick leave, paid bereavement and wellness days
• Up to 12 weeks new parent leave
• Up to 12 weeks caregiver leave
• 403(B) with matching and immediate vesting option
• Health and dependent care flex plans
• Commuter (parking and transit) benefits
• Employee Assistance Programs; including discounts on wellness and pet insurance
• Short-term disability
• Employee LinkedIn Learning account and other paid professional development opportunities
• Work from home stipend for remote employees
• Free access to Meditation & Mindfulness support for all employee

Supervisory
This position supervises designated members of the Audience team, and may provide oversight to interns and contractors.
Salary: The Salary for this position is in the range of $75k - $85k and will be determined based on experience.

Location Requirements: YR Media is a hybrid organization, the essential functions of this job can be performed remotely. Employee may be required to travel to the Organization’s various operations/events and offices as part of their employment.
Physical Requirements: This position requires the ability to occasionally lift 25 pound boxes to a height of 3-4 feet.

YR Media is committed to the principles of equal opportunity and diversity and to attracting and supporting a staff who represent the rich diversity of the communities we serve. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
Requirements
Authorized to work in the US without sponsorship
8-12 years relevant professional experience
Minimum Bachelors Degree
English
Equal Opportunity Employer
YR Media provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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