The Director of Marketing for this iconic burger brand is responsible for all aspects of marketing communications and brand strategy development and execution. This role requires an experienced leader, comfortable working within a team environment and being held accountable to the executive team. The Director of Marketing is responsible for driving the growth of the brand in our core regional markets and ensuring that our marketing messages are consistent with our stated brand goals.
The Director of Marketing reports directly to the President.
Know and embody the Core Values of the organization
Analysis of our existing brand and communications strategy and highlight inconsistencies and weaknesses in message and execution.
Create a brand plan and brand strategy that is consistent with our core values, beliefs, best practices and ensure all aspects of the plan are aligned.
Create and execute a brand message that resonates with our target consumers and results in increased sales, brand loyalty, and market share.
Develop and execute all of our marketing communications.
Manage efforts of the creative social media team to improve upon our online reputation and targeted consumer recognition.
Measure the effectiveness of our media outreach by tracking key metrics and analyzing the impact of our social media reach.
Track, analysis and regularly report on our competitive environment and evolving consumer trends.
Develop community marketing tools for use by the Regional and District managers to drive sales in their stores. Champion the brand through internal communications to ensure all relevant company departments are kept informed of its goals.
Present current marketing initiatives to the field force during the monthly training meetings. Serve as the lead on new product launch logistics and communication.
Develop professional working relationships with the appropriate stakeholders. Manage external vendors, advertising and public relations agencies.
Ensure ongoing campaign spend is in line with the company's marketing budget.
The ideal candidate will have a college degree in marketing, business administration or communications. Proven track record in restaurant marketing.
Strong analytical and project management skills. Excellent communication and decision-making skills.
Ability to work unpredictable hours, including some evenings and weekends. Solid professional references.
Must possess strong teamwork and communication skills.
Must be able to pass a pre-employment background check, including a motor vehicle record search.