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Brand Development Manager

World Vision Inc. Federal Way, WA
  • Expired: over a month ago. Applications are no longer accepted.
Brand Development Manager

Tracking Code


Job Description

Join World Vision as Brand Development Manager

01 The Job As the brand guardian, provide leadership to guide World Vision USA's efforts to grow brand awareness and drive all brand health metrics to new heights. You'll collaborate and work with a talented and passionate team internal and external stakeholders to educate, align, and consistently convey World Vision USA's brand principles/guidelines into all expressions of the brand. Be the architect developing and implementing programs and initiatives designed to amplify our brand strategy and increase brand awareness. Consistency is important so you'll find yourself providing direction and guidance to both internal creative staff and outside agency resources to ensure visual and verbal brand consistency is realized. You have a vision and firm grasp of where the brand is living now and heading towards in the future and use that to partner with appropriate leadership and staff to define short and long-term brand development goals as well as recommend programs and activities to achieve those goals. The larger World Vision International partnership is global in scale so you'll meet regularly with global brand leaders and then bring back and disseminate resources and learnings to our World Vision USA marketers. Be on-point to manage our internal brand website, distribution of global brand guidelines, and other brand assets/tools/templates that enable marketers to do amazing work. Develop and present training materials on the brand. As Brand Development Manager be responsible for overseeing brand reviews and approvals including management of annual brand audit. Along the way you help carry out our Christian organization's mission, vision, and strategies as well as personify the ministry of World Vision by witnessing to Christ and ministering to others through life, deed, word and sign. As a World Vision employee we ask that you keep Christ central in your individual and corporate life. One of the ways employees do this at work is by attending and participating in the leadership of devotions, weekly Chapel services, and regular prayer.

02 What Success Looks Like You're the catalyst responsible for driving greater implementation of the brand to internal stakeholders and outside agency resources. You assist the senior leadership team in making strategic decisions on how to maximize opportunities and minimize risks by providing insightful analysis and recommendations based on annual brand tracker. You have a strong commitment and rigor around staying abreast of technological advancements and tools that impact the communications landscape. By virtue of this World Vision USA's communications are found to be consistently highly effective and in-step with emerging technology.

03 Where This Job Could Take Your Career World Vision USA is a part of the larger World Vision International partnership. Globally, we have over 40,000+ staff working in nearly 100 countries. Just over 1000 of us call World Vision USA home. You'll have opportunities to advance within our robust and talented group of over 200 marketers as you continue to stretch and grow your career for the future.

04 About World Vision USA When you work at World Vision, your passions and talents come together to meet the greatest needs in the world today. We go to ends of the earth and into the margins. Where few go and the road is less traveled. Because Jesus is alive in the hardest places to be a child. We are dangerously soft-hearted. But just the right kind of dangerous. That's because we're a global Christian humanitarian organization. We partner with children, families, and their communities to reach their full potential by tackling the causes of poverty and injustice. We empower people out of poverty. For real. For good. For nearly the last 70 years. Jesus' love at the center. Always. We're Christian and follow Jesus' example to show unconditional love to the poor and oppressed. Serving every child we can regardless of faith. Are you feeling called to explore joining us? We hope so.

05 You Bring A Bachelor's degree in branding, marketing, communications, related field or equivalent (8 years) work experience. In addition to education or education equivalent, the role requires 10 years of work experience in marketing, branding and/or communications, preferably for a large, complex, international organization garnering significant media and brand awareness. Prefer direct experience working with agencies (in-house or external) to develop brand-building communications.

06 Additional Skills We're Interested In You have self-confidence, energy, and enthusiasm that shows up in your highly effective relationship building and negotiation skills with internal and external clients. You are the proverbial team player that works well with colleagues from various functions/departments possessing the nuanced but important ability to influence the work of others without direct reporting accountability. To accompany that you can function autonomously, hitting deadlines and moving projects through to completion with minimal supervision. A fast-paced cadence to the work? You thrive in this type of environment in part because you're flexible and adaptive as scenarios change. Bottom line is you're someone who rolls up your sleeves and gets the job done. You're able to speak to and show examples of your amazing work (we'll be all ears). Strong understanding of the overall marketing mix and its role in helping a brand build awareness, familiarity, favorability and trust. Strong analytical skills including the ability to analyze raw data, draw conclusions, and develop actionable recommendations.

07 Let Your Work Be Your Faith In Action Every day, nearly 16,000 children under the age of 5 die from preventable causes. Our call to action is urgent. That's why we're looking for someone who is ready to place their expertise behind helping the world's most vulnerable children. Every brand awareness metric you move the needle on will make a difference by helping more lives in more ways. If not you, then who?

08 Salary Range & Benefits Your salary is important to you so it's important to us. If you need the approximate range to inform your decision on whether to apply or not contact Chad using one of the ways below. We have a robust and comprehensive benefits package to round out our total compensation package. Click here to learn more.

09 To Apply See the Apply box in the lower left corner. Still not sure? I really want to hear from you, even if it's just to ask some questions about the job or have a chat in confidence. Contact Chad in Talent Acquisition at 253-815-2216 (text ok) or Also, feel welcome to schedule a short call on my calendar on a day and time that works for you over at Connect with me on LinkedIn here. I post jobs on Twitter too so follow me there for more updates.

10 What Happens Next? Glad you asked. We owe you that and strive to not leave you wondering. We review applications nearly every day assessing strength of fit for the role. Sometimes questions arise on our end so we message you to learn more. Short-listed candidates are contacted for an initial phone conversation with our recruiting staff. Moving deeper into our selection process you can expect to interview 1:1 with a hiring manager. Finalists normally participate in a panel interview where the opportunity to meet additional members of our staff lends itself to more of a 360-view of the role. Our most valuable resource is our talented staff. Our goal is to fill this vacancy with the right person in the shortest amount of time, so we have all hands on deck to move this important work forward.

Required Experience

See "05 You Bring" section above.

Job Location

Federal Way, Washington, United States

Position Type


Working Environment / Conditions

Standard office environment. Domestic and international travel required (up to 10%).

World Vision Inc.


Federal Way, WA