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Product Marketing Manager (Customer Intelligence)

Workato Mountain View, CA
  • Posted: over a month ago
  • Full-Time
Job Description

Workato is the operating system for today's fast-moving business. As a high growth company with over 6000 customers, Workato is revolutionizing the integration and automation market with investments from the top 3 SaaS companies - Salesforce, Workday, ServiceNow. Recognized as a leader by both Gartner and Forrester, it is the only AI-based platform that enables both business and IT to integrate their apps and automate workflows across their enterprise with robust security and governance. Some of the world's top brands including Slack, Grab, Box, Visa, Broadcom run on Workato.

We are looking for Sr. Manager of Product Marketing to join our product team and have a direct impact on establishing Workato as the leader in the Enterprise Automation Platform category. 

In this role, you will lead the creating content for customer intelligence, and manage programs for customer engagement, and , and growth. You must possess a blend of business and technical skills, have a big-picture vision and the drive to make that vision a reality with extreme attention to detail. This role requires working leading efforts to gather critical customer insights through self-driven research, Customer Advisory Board or partnering with customer success, marketing, and sales.

Some stuff that we're looking for, culture-wise: 

Connection. We deliver exceptional experiences. We build enduring relationships both internally and externally by listening, anticipating needs, doing what is right, and always going above and beyond.

Craftsmanship. We are lifelong learners. We approach our work with curiosity and an open mind. We constantly look for ways to improve our products and ourselves, never settling for good enough.

Grit. We run towards challenges. If something seems unsolvable, it unleashes our persistence, our creativity, and our ability to move through uncertainty to create a solution.

Energy. We embrace joy. We love what we do and bring our best selves to work each day. We seek to share our optimism and compassion with everyone around us.

Who we are:

Movie actors. Musicians. Athletes. Chefs. Gamers. You name it. We're a diverse team with diverse interests! At Workato, we're an open-minded bunch - spreading our mission to help companies focus on things that matter by empowering teams with no-code automation. Workato has also been recognized amongst the "Top 47 Enterprise Startups to Bet Your Career On in 2020" and the "Hottest 13 Productivity Software Startups to Watch in 2020!" by Business Insider.


Customer Intelligence:

  • Lead designing and conducting of interviews with customers, sales, CS, partner, and others involved in a deal cycle from discovery to close to go live and expansion

  • Create customer stories, case studies with full details of customer journey with insights on discovery, evaluation criteria, win/loss and competitive insights

  • Create and manage a repository of customer deck for top customers that can be accessed internally by various teams

  • Create, manage and refresh customer case studies on websites with rich content on problem/solution/benefits and interviews.

  • Actively engage with sales team in sales cycles, win-loss analysis; CS teams on go-live stories, and partner teams on joint customer stories

  • Actively share latest updates on customer intelligence vis-a-vis stories, lessons learned with the Sales/Partner/CS teams to influence deals and success of customers

  • Run and grow CAB community by building relationships, and communication programs

Product positioning and messaging:

  • Deliver differentiated positioning for Workato's Enterprise Automation Platform product externally on our website, creating content (written, video) for blog, social channels, and for internal teams

  • Create case studies, customer testimonial videos and other content that can be used as assets for sales enablement, and customer reference

  • Provide guidance, and raw content for the marketing and sales team in driving the creation of necessary collateral, promotions, training, and tools to drive growth and efficiency.

  • Develop and build strong internal and external relationships with product, marketing, sales, customer success, and partnerships leaders for driving growth 


What will make you successful

  • Strong experience in developing effective, customer-backed product messaging, positioning

  • Strong technical background with knowledge and understanding of integration, automation and Enterprise SaaS products

  • Proven ability to  understand complex concepts, and develop simple to understand messaging for customers, and internal stakeholders

  • Demonstrated influence on product strategy and go-to-market programs based on market research and insights

  • Demonstrated empathy for the customer, gaining customer insights by way of research and testing and translating insights into successful execution

  • Experience testing marketing hypotheses in market and iterating on learnings to amplify results

  • Best in class analytical ability, with track record of "test & learn" mindset

  • Excellent written, presentation and verbal communication skills, including the ability to communicate complex concepts clearly and simply

  • MBA preferred

Why Workato?
  • Supportive, collaborative, international team environment that supports remote employees (currently all of us!)

  • Long-term prospects for a professional career in a high growth company

  • Flexible Work culture

  • Be part of a community-oriented organization with a history of giving back

  • Best in class technology tools to empower you to do your best work

  • Support for professional development and continuous learning

  • Wellness programs, including fitness challenges and an occasional company day off to recover from Zoom fatigue

  • Company-sponsored team-bonding activities and team celebrations

  • Employee and Customer referral bonuses

All full-time regular employees in the US will also have the following benefits:

  • Workato Stock Options at one of Silicon Valley's fastest growing startups

  • Health benefits: Medical, dental, vision for you and family

  • Pre-tax benefits: Flexible spending account, 401k, commuter benefits

  • Company-paid life insurance and short/long-term disability insurance

  • Employee Assistance program



Mountain View, CA

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