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Director/Sr. Manager of Product Marketing

Workato Michigan City, IN
  • Posted: over a month ago
  • Full-Time
Job Description

Workato is the operating system for today's fast-moving business. As a high growth company with over 6000 customers, Workato is revolutionizing the integration and automation market with investments from the top 3 SaaS companies - Salesforce, Workday, ServiceNow. Recognized as a leader by both Gartner and Forrester, it is the only AI-based platform that enables both business and IT to integrate their apps and automate workflows across their enterprise with robust security and governance. Some of the world's top brands including Slack, Grab, Box, Visa, Broadcom run on Workato.

We are looking for a Director/Sr. Manager of Product Marketing to join our product team and have a direct impact on establishing Workato as the leader in the Enterprise Automation Platform category. 

In this role, you will lead the launch of products, and programs to drive awareness, and growth. You must possess a blend of business and technical skills, have a big-picture vision and the drive to make that vision a reality with extreme attention to detail. This role requires working with internal cross functional teams for Go-To-Market efforts as well as outbound responsibilities- creating customer facing programs and content.

Some stuff that we're looking for, culture-wise: 

Connection. We deliver exceptional experiences. We build enduring relationships both internally and externally by listening, anticipating needs, doing what is right, and always going above and beyond.

Craftsmanship. We are lifelong learners. We approach our work with curiosity and an open mind. We constantly look for ways to improve our products and ourselves, never settling for good enough.

Grit. We run towards challenges. If something seems unsolvable, it unleashes our persistence, our creativity, and our ability to move through uncertainty to create a solution.

Energy. We embrace joy. We love what we do and bring our best selves to work each day. We seek to share our optimism and compassion with everyone around us.

Who we are:

Movie actors. Musicians. Athletes. Chefs. Gamers. You name it. We're a diverse team with diverse interests! At Workato, we're an open-minded bunch - spreading our mission to help companies focus on things that matter by empowering teams with no-code automation. Workato has also been recognized amongst the "Top 47 Enterprise Startups to Bet Your Career On in 2020" and the "Hottest 13 Productivity Software Startups to Watch in 2020!" by Business Insider.

  • Develop a differentiating demo of your solution, working with Sales Engineering, Product Management, and Development

  • Collaborate with Sales, Marketing, and Partner teams to define go-to-market approach and drive execution in collaboration with the entire organization

  • Collaborate with the product management team to launch new products

  • Be the expert in how your product best represents the capabilities of the Workato platform

  • Know your products' competition and coach customer-facing teams on how to outmaneuver them

  • Messaging/ Positioning- We're disrupting an industry and that requires us to change what and how buyers buy. Develop clear, relevant and easy to digest differentiation and value drivers. Build out industry messaging with SMEs in the industry team.

  • Product launches - Build this muscle at Workato— create buzz with product and feature launches. This industry is traditionally a services business with very little tech and we are the opposite of that—so there is a lot we can do here to generate excitement in the market with these launches. Also work closely with sales enablement to drive internal excitement and awareness.

  • Content.- Build world-class content to support demand generation and drive opportunities/ pipeline for the sales team

  • Enable customer-facing teams with solution field kits (pitch decks, objection handling, demos, competitive battlecards, etc..) to accelerate the sales of your solution

  • Develop and build strong internal and external relationships with product, marketing, sales, customer success, and partnerships leaders for driving growth 

  • Develop programs and training materials to drive the on-boarding and ongoing enablement of our customer facing teams (CSMs, Solution Architects, Platform Specialists, Managers)


What You'll Need To Be Successful

  • Strong experience in developing effective, customer-backed product messaging, positioning. 

  • Strong technical background with knowledge and understanding of integration, automation and Enterprise SaaS products

  • Proven ability to  understand complex concepts, and develop simple to understand messaging for customers, and internal stakeholders.

  • Demonstrated influence on product strategy and go-to-market programs based on market research and insights

  • Demonstrated empathy for the customer, gaining customer insights by way of research and testing and translating insights into successful execution

  • Experience testing marketing hypotheses in market and iterating on learnings to amplify results.

  • Best in class analytical ability, with track record of "test & learn" mindset

  • Excellent written, presentation and verbal communication skills, including the ability to communicate complex concepts clearly and simply

Why Workato?
  • Supportive, collaborative, international team environment that supports remote employees (currently all of us!)

  • Long-term prospects for a professional career in a high growth company

  • Flexible Work culture

  • Be part of a community-oriented organization with a history of giving back

  • Best in class technology tools to empower you to do your best work

  • Support for professional development and continuous learning

  • Wellness programs, including fitness challenges and an occasional company day off to recover from Zoom fatigue

  • Company-sponsored team-bonding activities and team celebrations

  • Employee and Customer referral bonuses

All full-time regular employees in the US will also have the following benefits:

  • Workato Stock Options at one of Silicon Valley's fastest growing startups

  • Health benefits: Medical, dental, vision for you and family

  • Pre-tax benefits: Flexible spending account, 401k, commuter benefits

  • Company-paid life insurance and short/long-term disability insurance

  • Employee Assistance program



Michigan City, IN

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