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Digital Media Buyer

Wingman Advertising Westlake Village, CA
  • Posted: over a month ago
  • $85,000 to $100,000 Annually
  • Full-Time
  • Benefits: Medical, 401k

Summary:

We data-driven media buying agency with 15 years of experience in digital advertising and sophisticated programmatic technology to drive customer acquisition for some of the nation's most successful brands. We are also recognized by industry-leading publications as one of the best media buying companies in Los Angeles. As we continue to grow, we are looking for a programmatic media buyer to join our team.

JOB DESCRIPTION

The Programmatic Media Buyer is responsible for day-to-day set up, monitoring, and optimization of campaigns across multiple programmatic buying platforms. Buyer should collaborate with all members of the media and account team to reach campaign CPA and KPI goals while managing margin and ROI.

EXECUTION OF JOB DUTIES:

The Programmatic Media Buyer will work with campaign stakeholders to develop a buying strategy for each campaign, including ad formats, user targeting, SSPs, bid strategy, etc. The Buyer will set up and launch programmatic buys, and calculate and manage bids, win rates, and CPM goals. They will monitor live campaigns and adjust delivery to meet pacing goals, optimize toward CPI/CPA goals, and iterate on strategy as needed. The Buyer will communicate with Third-Party Vendors to create custom audience segments and Private Marketplace Deals, work with the Programmatic Partnership Manager to monitor and adjust campaign inventory as needed to meet client goals, as well as monitor and troubleshoot win-rates.

RESOURCE DEVELOPMENT:

Work with data teams to build, improve, and utilize analytics tools, creating campaign insights and signals to monitor various delivery goals and KPIs. Work with Product Management and Development team to define features and drive enhancements to the programmatic product ecosystem.

QUALIFICATIONS

  • 2+ years experience as a programmatic media buyer with experience in arbitrating performance campaigns
  • Strong skillset in data analysis and mathematics with deep knowledge of Microsoft Excel
  • Knowledge of third-party ad serving technology, digital analytics tools, and reporting with real-time bidding experience
  • Ability to prioritize and triage workflow according to the team and company's growing needs
  • Excellent problem-solving and communication skills, strong attention to detail, and resourceful with no reservations about tackling a tough problem
  • Entrepreneurial approach to media buying and able to think outside the box to come up with new solutions to improve the overall media buying efforts
  • BS/BA in Marketing, Communications, Advertising, or related field
  • Experience with The Trade Desk is an added value

Education:
University - Bachelor's Degree/3-4 Year Degree

Wingman Advertising

Why Work Here?

Work hard while enjoying a work life balance.

Wingman Media is a next generation media planning and buying agency. Big data and technology have rewritten the rules of media planning and buying, and are creating big opportunities for brands to engage audiences that matter most. Wingman's creative department works hand-in-hand with media to find unique audiences, strategize, and test assets. Through an ongoing workflow of creating, testing, and auditing our creative, we streamline messaging to help creative work harder per spend.

Address

2625 Townsgate Rd. Westlake Village CA 91361
Westlake Village, CA
USA

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