Medical sales representatives are often responsible for a set territory in which they may serve as either inside or outside sales representatives, or independent representatives who serve a number of businesses and sell a variety of medical products.
Inside sales representatives may work with current customers through remote contact to ensure that their product is well received. While inside sales representatives may contact new customers, they rarely leave the office or meet with clients directly. Outside sales representatives spend much of their time traveling and often meet directly with both new and existing customers to market new products and ensure quality of service.
Medical sales representatives are primarily responsible for establishing and maintaining relationships with customers. This often involves corresponding with customers via telephone, email or other means to take orders, solicit opinions, provide information about new products and services, keep records or complete progress reports. Sales representatives in technical industries, such as the medical industry, must also keep abreast of new developments in the field in order to provide competitive information to customers.