Window Nation, LLC, the 5th largest home remodeler in the country, is currently looking for a Senior Manager, Digital Marketing to oversee and own all Window Nation digital marketing strategies and campaigns using all available forms of digital lead generation, including but not limited to: paid search marketing, SEO, email marketing, website optimization, and social media marketing.
Our ideal candidate is self-motivated, highly focused, and capable of working at a strategic level while simultaneously executing on a tactical level. We?re looking for someone with a strong background in a broad range of verticals and channels, including social media advertising, paid search, email marketing, search engine optimization and analytics. The person in this position will be involved in the growth of our entire marketing department, so we are looking for a candidate who is able to lead by example, while providing instruction and education to other team members.
+ Create comprehensive and integrated digital marketing strategies on multiple media channels that engage our audience toward lead generation and successful conversions
+ Manage the development of content for digital and traditional marketing, website, social media
+ Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership based on KPI?s
+ Track and optimize digital campaigns to maximize ROI across channels
+ Integrate SEM/SEO & paid search into larger website strategy projects
+ BS/MS degree in marketing or a related field
+ 5-7 years of digital marketing experience; minimum of 1 years leading a team
+ Experience creating effective conversion driven strategies and campaigns that map marketing activities to steps in the user journey/funnel
+ Proven experience creating effective targeting and running paid campaigns on social media channels toward our lead goals and conversion objectives
+ Experience conducting digital marketing audits, providing detailed analysis and creating effective strategies
+ Experience with website analytics tools
+ Experience in optimizing landing pages and user funnels
+ Strong analytical skills and data-driven thinking
+ Up-to-date with the latest trends and best practices in digital marketing
+ This is not a remote position - must work at our Fulton, MD office
All qualified applicants will receive consideration for employment without regard to the individual's race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law.