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User Experience (UX) Research & Analytics Specialist

Whiter River Marine Group Springfield, MO
  • Expired: 5 days ago. Applications are no longer accepted.

POSITION SUMMARY:

This person is an integral member of the White River Marine Group marketing team who collaborates closely with the UX team to provide guidance and support in designing and building digital products that provide exceptional user experiences across a wide range of digital platforms while meeting the business goals of stakeholders. This will be achieved by designing testing processes and employing various programs, tools, research techniques, user studies, and data analysis to gain insight into user experiences and user needs that will ultimately inform and influence product design and development, all while working in an agile development process as part of a highly-collaborative and cross-functional web team.

POSITION RESPONSIBILITIES:

  • Understand the complete user experiences from beginning to end across multiple platforms and channels and inform the design process on needed improvements in order to optimize the user experience

  • Develop testing processes for various stages of design and development
  • Design, plan, and execute user testing and research activities as necessary to support the UX team and business goals and to help guide new or improved product designs and digital experiences
  • Conduct and coordinate usability studies, surveys, and other research, such as competitor reviews and analysis, journey mapping, user data analysis, and task flow mapping
  • Analyze and present research findings and results to stakeholders and web team
  • Identify user behaviors, wants, needs, goals, and pain points
  • Identify and understand the various personas, customer segments, and demographics who use and interact with our product
  • Employ techniques such as user interviews, observing user interaction, questionnaires, focus groups, user testing software and platforms, A/B testing, and analytics software (quantitative and qualitative research methods)
  • Continually monitor analytics and metrics to discover trends or anomalies and gather insights to improve the customer experience
  • Prepare and maintain dashboards of key performance indicators to inform team members, constituents and management

QUALIFICATIONS DESIRED:

  • Minimum 4 Year College Degree
  • 3+ years of experience employing user research methods
  • Excellent communication skills (written and oral)
  • Strong organization and analytical skills
  • Strong interpersonal skills and comfortable working with others individually and in groups
  • A firm understanding of user-centered design processes, usability testing, and user research methods
  • Experience with various user testing techniques, testing and survey methods, and tools and platforms that support these efforts
  • Experience with data analysis, analytics tools, and reporting processes
  • Ability to excel in a fast-paced, goal-oriented environment as part of a highly collaborative and cross-functional team within an agile development process

Whiter River Marine Group

Why Work Here?

The White River Marine Group has its headquarters at Base Camp in Springfield, MO alongside Bass Pro Shops.

Spanning destination retail, boat manufacturing and award-winning resorts, Bass Pro Shops and White River Marine Group is an innovative pioneer in connecting everyone to the great outdoors. Founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today Bass Pro Shops is a leading destination retailer offering outdoor gear and apparel in an immersive setting with more than 100 retail and marine centers that host 120 million people annually. White River Marine Group, part of the Bass Pro family, is the largest manufacturer of boats in the world by volume offering an unsurpassed collection of industry-leading boat brands including TRACKER®, SUN TRACKER®, NITRO®, TAHOE®, REGENCY®, MAKO®, RANGER®, TRITON®, STRATOS® and ASCEND®. The company also operates Big Cedar Lodge – America’s Premier Wilderness Resort, along with other restaurants, nature-based attractions and resort destinations. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is committed to inspiring everyone to enjoy, love and conserve the great outdoors. The company is known as a national leader in protecting habitat and connecting families to the outdoors and has been named by Forbes as “one of America’s Best Employers.”

Address

2500 East Kearney St, Springfield, MO 65898
Springfield, MO
USA