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Marketing and Public Relations Senior Specialist
Westat Rockville, MD

Marketing and Public Relations Senior Specialist

Westat
Rockville, MD
Expired: April 10, 2024 Applications are no longer accepted.
  • Vision , Medical , Dental , Paid Time Off , Life Insurance , Retirement
  • Full-Time
Job Description
Company Info
Job Description

Westat is an employee-owned corporation providing research services to agencies of the U.S. Government, as well as businesses, foundations, and state and local governments. Westat's research, technical, and administrative staff of more than 2,000 is located at our headquarters in Rockville, Maryland, near Washington, DC.

Westat is committed to building a diverse workforce and a culture of inclusivity, belonging and equity for all. We believe that our greatest strength draws on the different backgrounds, cultures, perspectives and experiences of our employees.

Job Summary:

Westat is seeking a marketing and public relations senior specialist to assist the marketing team with a variety of content development, creative, and administrative tasks, including website writing, editing, posting, and management, as well as SEO tasks; social media post writing and management; and assistance with coordinating events and conferences. This is a hands-on position that combines planning, writing, editing, and a creative approach.

Job Responsibilities:
  • Collaborate with a wide range of subject matter experts to write, edit, and perform quality control on marketing content and communications such as emails, social media posts, web content, brochures, and creative briefs.
  • Assist in outreach, coordination, and CMS administration for new content on the corporate website; create and lay out new pages; troubleshoot WordPress web tool; manage and optimize SEO tools.
  • Create social media content (posts and images) for LinkedIn, Facebook, X (Twitter), and Instagram
  • Use social media management tool(s) to plan and schedule posts.
  • Collect social media data, present findings, and develop plans to increase followers and engagement.
  • Develop content for email campaigns.
  • Work in partnership with creative services teams to ensure materials are polished, professional, and consistent with Westat's brand.
Basic Qualifications:
  • A bachelor's degree in communications, marketing, or a related discipline.
  • 2-5 years of web administration, social media management, writing, and editing experience.
  • Experience with web content management systems (i.e., WordPress), management platforms for social media, and project management software.
Preferred Qualifications:
  • Experience supporting content marketing for a diverse organization is a plus.
  • Leverage AI tools to streamline and improve efficiencies in content and image development.
Other Required Qualifications:
  • Demonstrated communication skills.
  • Collaboration with teams, managers and/or clients.
  • Organization skills, including time management ability.
  • Detail oriented.

Westat offers a well-rounded and comprehensive benefits program focused on wellness and work/life balance. Subject to plan requirements, employees may participate in:
  • Employee Stock Ownership Plan
  • 401(k) Retirement Plan
  • Paid Parental Leave
  • Vacation Leave (15 days per year)
  • Sick Leave (10 days per year)
  • Holiday Leave (7 government holidays plus 2 floating holidays)
  • Professional Development
  • Health Advocate
  • Employee Assistance Program
  • Travel Accident Insurance
  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Short Term Disability Insurance
  • Long Term Disability Insurance
  • Life and AD&D Insurance
  • Critical Illness Insurance
  • Supplemental Life Insurance
  • Flexible Spending Account
  • Health Savings Account

This opportunity will be posted for a minimum of 5 days and applications will be accepted on an ongoing basis.

Westat is an Equal Opportunity Employer and does not discriminate on the basis of race, creed, color, religion, sex, national origin, age, veteran status, disability, marital status, sexual orientation, citizenship status, genetic information, gender identity or expression, or any other protected status under applicable law.

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