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Digital Marketing Coordinator

WestStar MultiMedia Entertainment Phoenix, AZ
  • Expired: 16 days ago. Applications are no longer accepted.

Digital Marketing Manager

At The Kim Komando Show, we’re passionate about tech and entertainment. Nothing gives us more pride than to help our national radio and podcast listeners, global television viewers, and readers realize how to live the best digital life possible. Would you like to contribute to improving the quality of life of individuals and communities? If so, we’d like to get to know you a little better.

The Kim Komando Show is searching for a Digital Marketing Manager to join our team. The ideal candidate is an experienced leader with a blend of business, marketing, product and technology experience, and will be the team’s subject matter expert (SME) for all things digital media. He/she will be entrepreneur-minded and responsible for identifying, evaluating and championing capabilities and toolsets that ultimately improve digital experiences, increase traffic and positively impact loyalty and retention.

The ideal candidate should be willing to “do,” not delegate” and will be part of the amazing team that drives page views, open rates, CPMs, SEO, clicks, likes, contests, content performance and more.

Duties and responsibilities:

Develop and lead content marketing initiatives to drive traffic, leads, page views, sales and customer retention. Own the digital marketing strategy for Komando.com, including feature roadmaps, landing pages for campaigns and SEO strategy and implementation.

Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. Laser focus on driving engagement, company revenue and profit growth through the company’s digital channels.

Develop and deliver effective campaigns centered around increased email signups, podcast downloads, paid memberships, YouTube subscriptions and other revenue-generating initiatives.

Act as a point person for vendors to continually drive revenue and performance.

Identify and evaluate products and services to grow engagement, newsletter revenue, increase website traffic and optimize digital marketing campaigns.

Prioritize and roll out program enhancements for digital, mobile and paid media.

Manage paid digital campaigns for search, social media, YouTube and influencers.

Oversee strategy and road map for the mobile app and other digital initiatives.

Track, measure and report on the performance of all digital marketing campaigns and initiatives, assessing against set goals and objectives and measuring ROI.

Identify new opportunities to increase page views through various media.

Partner with cross-functional lead(s) on the development and delivery of consumer insights and analytics.

Lead consumer research and deliver high-level insights to identify key areas of opportunity to grow sales and revenue.

Skills and specifications:

Understanding of Google Analytics, Google Tag Manager, and Google Ads- A Plus

Demonstrated experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Solid understanding of email newsletter monetization and best practices

Proficient in marketing analytics and measurement of KPIs

Solid knowledge of analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) and ad serving tools

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience with A/B and multivariate experiments

Up-to-date with the latest trends and best practices in online marketing and measurement

Excellent written and verbal communication skills

Strong analytical, decision-making and problem-solving skills

Superior project-management skills and a well-rounded understanding of how to manage the priorities of multiple stakeholders in a complex environment while focusing on the delivery of results in the form of engagement, leads and sales

Education and qualifications:

Bachelor of Arts or Bachelor of Science degree

Minimum of seven (4) years in marketing, digital, product, technology or related experience

Genuine interest in consumer technology, as well as the company’s core values and its culture

Thrives at the intersection of marketing, business and technology

Proficient knowledge of the digital marketing landscape (e.g., digital experience and multi-channel management, marketing operations, customer data management, e-commerce, etc.)

Experience with content-management systems and an understanding of common publishing needs

Job Type: Full-time

Salary: $45,000.00 to $55,000.00 /year

WestStar MultiMedia Entertainment

Why Work Here?

Awesome Employees, Great Benefits, Fast Growing Company

Ready to bring your career to a higher level? Weststar Multimedia Entertainment is rapidly expanding in many divisions, as we are one of the fastest growing broadcast companies in America! For over 20-years, Kim Komando has led the industry in lifestyle programming within the national radio category, reaching millions of people every week. Today, our multimedia network includes radio programs that reach over 3.5 million Nielsen-rated unique listeners per week, a new “global” television program that airs on the prestigious Bloomberg TV Network distributed to over 300 million homes internationally, podcasts that serve almost 2 million downloads per month, a website that enjoys 1.6 million monthly visitors, an aggressive newsletter platform with over 25 million sends per month, and a sponsor-dedicated email platform. Plus, major streaming and YouTube initiatives in the works for 2019. Yes, a lot is happening at Weststar! Are you a take-charge type of person that knows how to get things done? Are you a person that focuses on finding solutions to challenges, and will break down barriers to achieve success? Are you motivated to do great things? If so, we are seeking people that are passionate about building a fantastic career in the celebrity influenced media business.

Address

6135 N. 7th St, Phoenix AZ 85014
Phoenix, AZ
USA