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Director Brand Marketing - New Segment

WellPet, LLC Tewksbury, MA

  • Expired: August 05, 2021. Applications are no longer accepted.

Our Marketing Team at WellPet is seeking an experienced marketer with a General Manager mindset to join our team in the Boston area (Boston's seaport and Tewksbury). Our Brand Marketing Director will leverage pet parent and retail insights to lead the development and launch of all elements of a new platform for WellPet, entering a rapidly growing segment within pet food. This individual will be responsible for organizational leadership of launching the product line in 2022 and building the distribution and consumer acquisition to create a $100M+ business over 3 years.Position Description (Responsibilities): Lead all aspects of bringing this new platform to market and growing it quickly, including short and long-term growth strategy, go-to-market/channel strategy, marketing strategy and plans, product line, and P&L, including pricing strategy, commercial investment, and profitability.

Become WellPet's leading expert on the segment. Develop and maintain strong knowledge of... consumer and retail partner needs and insights, our products, the pet food industry, and market dynamics, including the ability to lead analyses to uncover insights and develop differentiated strategies to drive growth.

Develop compelling packaging, marketing assets, and plans to drive trial and repeat including partnering with a range of retailers on effective business building programs. Partner with our internal innovation team to build a differentiated and growing product line over time. Partner with sales leadership on strategy and plans for distribution, pricing, store presence, and promotion/merchandising.

Partner with other key business leaders to drive strategies and plans to drive portfolio growth. Participate in Sales & Operations Planning to ensure accurate forecasting and consistent supply. Build capability within the Marketing team and with cross-functional partners.

Live the WellPet values and culture and always do the right thing for the pets and pet parents who depend on us.Position Requirements: 7-10 years of experience in Brand Management in a CPG environment. Bachelor's degree in Marketing or Business Management, MBA preferred Strong experience with both bricks & mortar and e-commerce retailers. A strong marketer with a General Manager mindset.

Motivated by the opportunity to better serve pets and their parents. Motivated by driving business growth and working on a strong brand. Leads in thought and action.

Ability to envision better outcomes and to enroll others to this vision. Strong analytical and strategic thinking skills. Intellectually curious.

Leverages data to inform judgment. Skilled at collaborating and persuading key stakeholders both verbally and in writing. High level of ownership and capacity: capable of prioritizing and handling multiple projects simultaneously, under resource constraints and within budget parameters.

Demonstrates a positive attitude, proactive approach, and problem-solving with a bias towards action. Displays professionalism and presence at all times. Energized by a fast-paced environment Proficient in MS Word, Excel, PowerPoint, and Outlook.

Ability to travel 20% (primarily retailer engagement and consumer research as needed

WellPet, LLC

Address

Tewksbury, MA
USA

Industry

Business

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