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Digital Marketing Strategist

WebHorse Marketing
Hartland, MI
  • Posted: over a month ago
  • $70,000 to $80,000 Yearly
  • Full-Time
  • Benefits: dental, medical, vision,
Job Description

Digital Marketing Strategist

Job Description

Who We Are Looking For

We are looking for a driven and highly motivated Digital Marketing Strategist to join our growing team. The person we are looking for will be passionate about life and their career and will bring that energy and passion every day to maintain a positive and fulfilling work environment. They will be highly creative and will have exceptional working knowledge of multiple digital ad platforms, marketing strategies, and driving exceptional results through multiple advertising channels. They must be creative, self-motivated, results-driven, extremely detail-oriented, and organized. This person must also be well versed in digital marketing strategy and must be able to demonstrate an in-depth understanding of multiple areas of digital marketing.

What They Will Be Doing

The Digital Marketing Strategist will be overseeing all paid digital advertising efforts for our clients and for our business. They will be working closely with different members of our team to ensure we are creating cohesive marketing campaigns across all paid ad platforms that drive results for our clients and for our business. They will be executing and implementing ad campaigns within multiple advertising platforms such as Google Ads, Facebook, Linked In, Instagram, etc. They will be responsible for ensuring that we hit our KPI goals for each campaign and will be regularly meeting with different team members to discuss and resolve any issues that may be blocking our path. The person we bring aboard for this will be constantly analyzing our results and making informed decisions on how to best utilize our clients’ marketing budgets to meet their unique goals/KPIs. They will dig deep into our current marketing strategies to find areas we can improve and will also be conducting market research, competitive analysis, etc. to develop and implement new marketing strategies for our clients as well as our business.

Bottom Line: This is a key position within our company. The person we bring aboard to fill this role will oversee our clients’ marketing and advertising campaigns to constantly improve results for our clients and our business.

 

Who We Are

We place our energy on the success of our clients and our team members, ensuring everyone on our team has the opportunity to thrive both inside and outside of the workplace. We focus on ensuring our team has all of the tools they need for success and creating an environment where our team has the freedom to allow their creativity to flourish and to constantly grow both individually and professionally. We believe that you should love what you do and we work very hard to ensure everyone on our team has the opportunities to thrive both inside and outside of the office.

 

Responsibilities

  • Create media plans and budget recommendations for new and current clients

  • Execute direct marketing campaigns including SEM/Google Ads, display ads, social media ads, shopping ads, etc. to ensure we are driving results and hitting KPI goals

  • Closely monitor analytics, dashboards, KPI goals, etc. to find areas for improving results for our clients and our business

  • Oversee the digital advertising efforts of our clients and our business to ensure we are meeting/exceeding our KPI goals

  • Conduct market research, competitive analysis, etc. to find new opportunities for improving results for our clients

  • Develop and implement new strategies to improve results for our clients and our business

  • Consult with specialists and account managers to synchronize efforts where applicable

  • Work closely with members of our team to complete marketing objectives and ensure peak performance among all paid advertising channels

  • Work closely with our sales and account management teams to recommend marketing proposals for prospective clients and recommend upsell opportunities that will improve current results for our clients

  • Work closely with designers and copywriters to create cohesive advertising programs, landing pages, etc. that perform well and provide an exceptional user experience

  • Create, manage, and optimize creative advertisements on channels such as Facebook ads, Instagram Ads, Linked In, etc.

  • Stay current on the latest Paid Ads trends

 

Requirements/Skills

  • Exceptional digital marketing skills

  • Highly organized and detail-oriented

  • Strong understanding of the following marketing services:

    • Search Engine Marketing (Google Ads)

    • Search Engine Optimization

    • Social Media Marketing/Advertising

    • Online Display Advertising/Remarketing

    • Marketing Automation/CRM

    • Funnels/Drip Campaigns

    • Email/Text Marketing

  • Strong understanding of landing page/website UX and UI and how to tie our marketing efforts and our web design into a cohesive plan that delivers exceptional results

  • Strong understanding of Google Analytics and other analytic tools and how to use them to discover areas for improving client results

  • Entrepreneurial/self-motivated

  • Positive/winning attitude

  • Exceptional analytical, quantitative, and problem-solving skills

  • Highly creative/out-of-the-box thinker

  • Exceptional marketing mind with the ability to develop strategies that deliver results

  • Strong understanding of reading marketing data and analytics to make informed decisions

  • Working knowledge of design and copywriting

  • Highly passionate about marketing and advertising

  • Strong desire to continually improve both personally and professionally

 

Why Join Our Team

  • High paying career opportunity with a huge growth potential

  • Bonuses for exceeding goals/KPI’s, upsell recommendations, improved efficiency, etc.

  • Fun and creative atmosphere that facilitates personal growth and development

  • Monday-Friday: 9am-5pm

  • Ability to work from home on Fridays!

  • No weekends

  • Paid vacations

  • Health, dental, and vision plans

  • Retirement plans

Company Description
We are a high energy agency with a passion for exceeding our client’s goals and being industry innovators and leaders. We believe that you should love what you do and we work very hard to ensure everyone on our team has the opportunities to thrive both inside and outside of the office.

WebHorse Marketing

Why Work Here?
Great Opportunity To Join An Amazing Team With Huge Growth Potential!

We are a high energy agency with a passion for exceeding our client’s goals and being industry innovators and leaders. We believe that you should love what you do and we work very hard to ensure everyone on our team has the opportunities to thrive both inside and outside of the office.

Address

3552 Avon St.

Hartland, MI
USA

Industry

Business

Website

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