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Director of Product Marketing

Boston, MA
  • Expired: over a month ago. Applications are no longer accepted.
Job Description

Now more than ever, people want every experience to be instant and on-demand. And when it comes to getting paid, people want their cash yesterday. But every year organizations waste time, money and energy sending more than $20 Trillion in payouts to individuals using cash, checks, credit, debit, prepaid and gift cards! Held back by the legacy banking systems, crushed by the costs and complexity of credit cards there is this monster industry still lingering in the digital dark ages.

At WeGift were changing all that. Weve built our own proprietary payment rails that enable any organisation to send money to any individual, anywhere, instantly. No bank account required. No insane interchange fees. We even get up to 25% in commissions from retailers for driving sales which we pass onto our customers. Its discounted money! Were throwing away the old model, and transforming how we move and use money forever.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

You can read more about our team here: Diversity & Inclusion

About the Role

We are now looking for an experienced US-Based Director of Product Marketing to join the team with the scope to design and deliver positioning, messaging, and branding of our platform which resonates with each of our key audiences. With no established Product Marketing function in place right now you will be instrumental in helping to establish structure around what Product Marketing looks like at WeGift.

This is an individual contributor role, operating at a senior level in the business. You'll work in a small, tight-knight global Marketing function, reporting to the CEO.


What Excites You:

Customer Segmentation:

  • Work closely with key stakeholders to define the customer value proposition for each of our target audiences
  • Collaborate with the wider teams to develop audience needs, messaging, and tone of voice ensuring consistency across all touchpoints.
  • Articulate the competitive advantages against alternatives
  • Own knowledge about customer personas and help the product team and the wider business to understand the implications for their areas.
  • Ensure communications explain clearly what the business does and drive the right level of performance

Product Positioning:

  • Collaborate with product management and marketing communications to develop product positioning and messaging that resonates with our target personas.
  • Translate technical details into benefits for the user.
  • Understand and support our sales and marketing channels; train them on the problems we solve for our customers, develop internal tools and external collateral and teach them how and when to use it.
  • Plan the launches of new products and releases of existing products, and manage the cross-functional implementation of the plan.
  • Test marketing product features, releases.
  • Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
Market Intelligence:
  • Be the expert on our customers.
  • Understand the competitive landscapebe an expert on our competition and how they are positioned.
  • Collaborate with product management and marketing branding to develop product positioning and messaging that resonates with our target personas.
  • Understand and document our customer process, including where they get information, and the who, what, when, and why behind the decisions they make.
  • Use market information to drive changes to our sales and marketing processes.
  • Assess the effectiveness of the marketing programs that support our product on an ongoing basis, and report back to the business on required changes.
  • Follow and analyse market trends to position products.

What Excites Us:

  • 5 + years experience in a product marketing role/function.
  • A relevant background in marketing or consulting, ideally with strong copywriting skills
  • Proven experience with marketing automation tools such as Marketo, Pardot and Google Analytics.
  • Highly skilled communicator - in all forms and channels.
  • Strong analytical skills and accustomed to using data and insights to make decisions.
  • Exceptional ROI-tracking skills, able to prove what is or isntworking.
  • Excellent people and stakeholder management skills to interact with colleagues, cross-functional teams, and third parties.


Take a look under the hood of life at WeGift from our employees perspective. This handbook built using is what we use to navigate both the serene and choppy waters when needed. You might need to copy and paste the following link into your browser as job boards don't allow us to add hyperlinks -

  • Health insurance through UnitedHealthcare
  • Dental Insurance
  • 401k matched up to 3%
  • Staff perks with WeGift brands - discounts of up to 12% on coffee, weekly groceries, holidays, the list is endless.
  • A minimum of 25 days vacation + public vacation days (were not too descriptive about holidays so if you need more time off then just ask).
  • Remote working with access to WeWork membership globally so you can access your local WeWork at your convenience.
  • WeRecognise, where we shine the spotlight on exceptional employees every quarter who in turn get a $200 award in the eGift card of their choice.
  • $1,000 annual L&D allowance to invest in mastering your craft, including accredited studies.
  • Regular virtual team socials
  • Generous maternity and paternity packages to make sure you get to spend time with your new bundle of joy.



Boston, MA



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