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Marketing Manager

WaBa Grill Franchise Corp
Anaheim, CA
Expired: June 01, 2023 Applications are no longer accepted.
  • Full-Time
Marketing Manager

Effective Date: 2023 April

Status: Full Time/Exempt

Reports To: Director of Marketing

Direct Reports: Digital Marketing Specialist and Social Media & Communications Specialist

Primary Objective

The Marketing Manager is the right-hand to the Director of Marketing and as such is responsible for assisting in the planning, development and execution of marketing plans and programs, both short and long range, to support the growth of the WaBa Grill.

This position will work closely with other departments, such as Product Development, to ensure that the marketing efforts of new products and services are aligned with the company's overall strategy and objectives. The Marketing Manager will work in conjunction with the Field Team, which includes the Field Marketing Manager, the Franchise Business Consultants, and the Corporate Trainers to ensure the marketing projects and brand strategies are aligned. The Marketing Manager will also communicate directly with WaBa Grill franchisees and follow-up on various projects or requests.

The Marketing Manager will also be responsible for managing and coordinating all aspects of specific marketing projects from start to finish.

Significant Duties & Responsibilities
  • Understand WaBa Grills marketing goals, objectives and assist in the development of strategies and plans to achieve them.
  • Design and develop marketing programs for system-wide and local activation, harnessing agency resources, brand marketing relationships, social mediums, and strategic partnerships.
  • Lead the marketing team day-to-day and drive timelines and deliverables for all marketing initiatives.
  • Collaborate with the field team to ensure marketing projects and initiatives are executed according to the marketing plan and brand strategy.
  • Assist in developing promotional materials, including various forms of point of purchase materials, website content, and loyalty campaigns.
  • Work with WaBa Grill designers, printers, agencies, and other outside vendors to ensure that projects are completed to standard, on time and within budget.
  • Manage production timelines of various marketing initiatives and track project objectives.
  • Monitor and report on effectiveness of marketing campaigns and initiatives.
  • Update and maintain company website content.
  • Assist with customer engagement/complaint resolution via digital platforms including reputation management.
  • Monitor, manage, and respond to social media activity based on WaBa Grill approved standards.
  • Assess and evaluate the effectiveness of various WaBa Grill marketing test results in order to determine whether goals were met and whether additional measures are needed.
  • Monitor, analyze data and report on effectiveness of WaBa Grill marketing campaigns and initiatives.
Required Skills
  • Bachelor's degree in marketing, business, or related field.
  • 3-5 years of professional experience in the marketing department of, preferably, a restaurant brand, hospitality organization, or multi-unit retail brand with many customer touchpoints.
  • Experience managing projects from start to finish.
  • Experience in managing direct reports or a team.
  • Strong writing and editing skills.
  • Excellent communication, interpersonal, and presentation skills.
  • Proficient in Microsoft Office, especially Excel and Power Pint, with aptitude to learn new software and systems.


WaBa Grill Franchise Corp

Anaheim, CA
92808 USA



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