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Assistant Marketing Manager

WaBa Grill Franchise Corp
Anaheim, CA
  • Expired: April 27, 2023. Applications are no longer accepted.
Assistant Marketing Manager

Effective Date: 2023 March

Status: Full Time/Exempt

Reports To: Director of Marketing

Direct Reports: Digital Marketing Specialist and Social Media & Communications Specialist

Primary Objective

The Assistant Marketing Manager is the right-hand to the Director of Marketing and as such is responsible for assisting in the planning, development and execution of marketing plans and programs, both short and long range, to support the growth of the WaBa Grill.

This position will work closely with other departments, such as Product Development, to develop new products, services, and branding strategies and ensure that the marketing efforts are aligned with the company's overall strategy and objectives. The Assistant Marketing Manager will also be responsible for managing and coordinating all aspects of specific marketing projects from start to finish.

Significant Duties & Responsibilities
  • Understand WaBa Grills marketing goals, objectives and assist in the development of strategies and plans to achieve them.
  • Design and develop marketing programs for system-wide and local activation, harnessing agency resources, brand marketing relationships, social mediums, and strategic partnerships.
  • Lead the marketing team day-to-day and drive timelines and deliverables for all marketing initiatives.
  • Assist in developing promotional materials, including various forms of point of purchase materials, website content, and loyalty campaigns.
  • Work with WaBa Grill designers, printers, agencies, and other outside vendors to ensure that projects are completed to standard, on time and within budget.
  • Manage production timelines of various marketing initiatives and track project objectives.
  • Monitor and report on effectiveness of marketing campaigns and initiatives.
  • Update and maintain company website content.
  • Assist with guest engagement/complaint resolution via digital platforms including reputation management.
  • Monitor, manage, and respond to social media activity based on WaBa Grill approved standards.
  • Assess and evaluate the effectiveness of various WaBa Grill marketing test results in order to determine whether goals were met and whether or what additional measures are needed.
  • Monitor, analyze data and report on effectiveness of WaBa Grill marketing campaigns and initiatives.
Required Skills
  • Bachelor's degree in marketing, business, or related field.
  • 3-5 years professional experience, preferably in the marketing department of a restaurant brand hospitality organization in marketing or a related field.
  • Experience managing projects from start to finish.
  • Strong writing and editing skills.
  • Excellent communication, interpersonal, and presentation skills.
  • Proficient in Microsoft Office, especially Excel and Power Point, with aptitude to learn new software and systems.
  • Some experience in supervising a team.

WaBa Grill Franchise Corp


Anaheim, CA
92808 USA



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