As a Marketing Executive on our team, you’ll be expected to lead and collaborate on digital marketing campaigns including paid search and shopping campaigns over a select list of clients from the development of a strategy through the execution and analysis of performance all the way through goal completion. In this client-facing role, you are expected to have superior verbal and written communication skills. We are looking for candidates who are proactive, detail-oriented, confident, collaborative, and capable of prioritizing a busy schedule.
The successful job candidate will have a working knowledge of marketing including but not limited to: paid search and shopping, google merchant center, programmatic marketing, and data analysis.
VividFront is an integrated marketing and advertising agency with a focus on designing websites, building brands, and driving conversion with high-touch and strategic digital marketing campaigns. Self-starters with entrepreneurial spirits impress us and largely make up our culture; we want to foster a team that both seizes and creates opportunities within our organization.
Manage the day-to-day media buying and execution of digital marketing campaigns
Work in Google Merchant Center to ensure feeds are uploaded correctly and identify areas of improvement.
Build Google Shopping campaigns that are organized and structured to maximize the efficiency of automated bidding.
Create, set-up and launch paid campaigns
Conduct keyword research and negative keyword audits
Manage, measure and optimize paid campaigns
Create display and retargeting audiences across a variety of display marketing platforms
Drive organic search strategy and execution aligned to clients’ paid strategies
Write, measure and analyze copy for paid search, email marketing, and content marketing
Establish and manage KPIs across a variety of strategies and platforms to ensure objectives are reached
Create reports containing data-driven recommendations that support optimizing campaigns towards desired KPI
Assist in planning and managing media budgets to provide recommendations and change allocations to maximize ROI
Analyze data in an effort to draw insights, recommendations and conclusions for media plans
A proven track record with digital marketing campaigns
Strong written and verbal communication skills
Ability to learn quickly and adapt to new tools and information
Strong unstructured problem-solving skills
Self-motivated with eagerness to learn
Adaptable and able to manage a busy workload
Ability to navigate conflicts and tough conversations
Ability to keep calm in a fast-paced environment
Proficient with excel / Google spreadsheets
Strong analytical skills
Bachelor's Degree in Marketing, Business, Economics or equivalent business experience
2-5 years of digital marketing experience
Google Analytics and Google Ads certified
Google Shopping Ads certified
Experience with Google Tag Manager
Agency experience preferred
Reasons to work at VividFront:
Amazing team culture - seems like a canned statement, but it’s not!
Unlimited paid vacation policy
Great benefits with your health insurance premiums 100% paid by VividFront, nothing comes out of your paycheck
Downtown Cleveland office with an incredible location near Playhouse Square, Progressive Field, and Rocket Mortgage FieldHouse
A relaxed work environment with no dress code
“Lunch Owl” every week (assuming we are in the physical office!)
Unlimited snacks and beverages
Free downtown parking
Company happy hours and outings
This is a full-time position that we are filling at our Downtown Cleveland location.
We are in the business of people, so our employees are what we sell and value. We treat our employees with respect, freedom and support. We provide benefits to our employees that promote a healthy work-life balance. We train and develop our team on an ongoing basis, with a goal to retain and promote from within.
The value we place on our employees has allowed us to be recognized as a 2019 winner of NorthCoast 99 as a Top Workplace for Top Talent, Inc. 5000 Fastest Growing Companies, and Weatherhead 100 Fastest Growing Companies in Northeast Ohio.