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Owned Marketing Manager

VitaCup San Diego, CA

  • Expired: 27 days ago. Applications are no longer accepted.
Job Description

$60k Target | 3 Years Experience

It’s an exciting and crucial time for the organization at VitaCup. We are seeking a creative marketer to join our growing team and collaborate toward driving a CX focused culture.


This new team member will provide creative energy and data analysis to aid in the execution of owned marketing initiatives within our omni-channel environment. We seek a high-level thinker with experience communicating a brand’s story, shaping value propositions, and assisting in the definition of our identity.

Bringing eCommerce market expertise and a strategic perspective to our partners throughout the organization, you'll serve as the Owned Marketing Manager.


Ready to help shape the ways in which our customers use our products?


Your Day-to-Day:

  • Oversee the owned marketing calendar (Email, SMS, Blog, Social Media) and align strategy with our seasonal promotional calendar.

  • Partner with ecommerce leads to coordinate sitewide and category level promotions that encourage profitable conversions.

  • Manage execution of seasonal promotional campaigns.

  • Drive content creation in conjunction with Design to enhance engagement of our audience for owned marketing releases and projects

  • Schedule owned content in accordance with agile principles to control execution within Klaviyo and Attentive.

  • Manage our module library and templates within Klaviyo to optimize our speed to market, creating new email micro-interactions quickly and efficiently

  • Assist in creation and ongoing optimization of our core flows (abandoned cart, post-purchase, welcome series, etc.).

  • Work closely with department leads to devise strategy and develop original content that continually drives the best customer experience while meeting business objectives for owned channels.

  • Review results of marketing initiatives and interpret data, in conjunction with Analytics Lead & Director of CX to improve promotional email performance as well as onsite promotions; including key digital KPI's and margin goals.

  • Identify strategic partnerships and emerging technologies that enhance and improve existing customer loyalty and conversions.

  • Assist and drive in the execution of our Customer Engagement Strategy to deploy blasts that pinpoint customers segments and cohorts to maximize personalization opportunities.

  • Use a combination of data analysis, user research, and benchmarking to make content decisions and complete content development.

  • Conduct audits of our current ecosystem (both physical and digital) to identify opportunities for improvement of both verbal and visual content.

  • Help create consistency for core tone, user-friendly messaging, and educational language.

  • Work to develop a deep understanding of the customer experience and data flow to drive conversion and revenue.

  • Contribute in the physical product development process to enhance our market penetration on new product development by assisting in devising marketing copy for various touchpoints: Product Identity data, packaging content, descriptions, etc.

  • Optimize content development processes and tools, accessibility, usability, and branding to drive team improvements autonomously

  • Contribute to Paid Media (Facebook, IG, TikTok) for content creation, using metrics from previous initiatives to drive decision making.

  • Draft blog posts to enhance our SEO

  • Conduct keyword and SEO research and assist in the utilization of metadata tools

  • Proofread/QA and edit written pieces before publication for various end-points

  • Identify gaps in our content and recommend new topics

  • Coordinate with marketing and design teams to bring ideas to life

  • Follow industry-related news and generate ideas around trending topics.

  • A strong sensibility to envision how content will be presented or distributed for both brick & mortar retailers and ecommerce channels.



Preferred Qualifications:

  • 3-5 years marketing experience, including a background in building customer engagement and communications within eCommerce CRM Tools like Klaviyo, Attentive, Omnisend, MailChimp, or similar SAAS tools.

  • Knowledge of the go-to-market process for creating and executing direct response marketing strategies that drive revenue.

  • Experience working with PM tools (ie. Asana).

  • Experience working with data analytics tools (ie. Google Analytics,

  • A portfolio with consumer-facing work, focused on short-form brand and marketing, copywriting, and (UX) for consumer products.

  • An articulate and engaging voice with a journalistic mindset and good judgment, who can adapt quickly, pivot when necessary, and ride the start-up waves.

  • Experience in devising content messaging and value propositions to reach multiple audiences through multiple channels.

  • Knowledge of search engine optimization (SEO) and experience working with an SEO team.

  • The ability to work on multiple projects with different objectives simultaneously.

  • A love for health, wellness, coffee & tea is a bonus (think lots of free products!).



  • Health insurance (Medical, Dental, Vision)

  • Life Insurance options

  • Remote & flexible work from home (at this time, we are doing an optional 1 day a week in our SD office)

  • UNLIMITED PTO - work hard, play hard

  • Stock options for a booming organization

  • Free coffee & tea 4eva




San Diego, CA



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