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Database Marketing Manager

Verizon Irving, TX
  • Posted: December 10, 2019
  • Full-Time

What you'll be doing...
This position will be responsible for generating incremental revenue via in-app marketing campaign personalization and improving the app experience. Integrate multiple standalone systems including Adobe Campaign, Adobe Target, and Pega into the Marketing Ecosystem. Build, execute, measure and optimize campaigns aligned to Verizon's marketing growth and retention strategies. Leverage the Systems of Insights analytics for triggers and targeting, and Adobe Target for multivariate testing.
This position is the primary liaison with IT and security. In this role, you'll manage all activities related to campaign deployment - including the strategic, tactical and support functions (creative, technology, and analytics). Your key objective is to leverage marketing technology to drive real business performance.
Responsibilities include:
+ Improve the app experience through a customer marketing lens.
+ Align the experience with marketing strategy, prioritization and targeting.
+ Present and sell-in recommendations to executive leadership and align across organizations.
+ Work cross-functionally with Campaign Managers, Business Analysts, App Team, Solution Architects, Data Analysts, ETL Developers, Project Manager, and Agency Client Partners.
+ Integrate multiple systems to increase performance, efficiency and personalization.
+ Create reporting platform including hold out groups to measure incrementally.
+ Enable creative optimization and testing.
+ Design / implement A/B testing, multi-variant tests, and content optimization techniques to rapidly determine best messaging strategies.
+ Evaluate treatment versus control group performance to identify opportunities to adjust strategy and optimize.
+ Review with and provide updates to key stakeholders regarding campaign strategy, performance and optimization that has been and/or will be implemented, and the associated gains.

What we're looking for...
Must Haves...
You have a high degree of independence and resourcefulness, the ability to balance multiple projects, prioritize responsibilities and meet deliverable dates with limited supervision. You are a team player and can work across multiple teams to support varied business objectives. You also have strong analytical, research and organizational skills with great attention to detail.
+ Bachelor's degree.
+ Six or more years of relevant work experience.
+ Experience driving business requirements and execute optimization campaigns.
+ Experience in campaign measurement and web analytics, i.e. tagging, deep links and attribution.
+ Experience with Adobe Target, Audience Manager, and Experience Manager.
+ Understanding of campaign performance analysis to drive continuous improvement.
+ Experience in solution design, development and technical consulting through tight collaboration between business and IT teams.
+ Experience with lifecycle and/or customer-facing marketing programs.
Even better if you have...
+ MBA or other Master's degree.
+ Degree in Marketing, Computer Science, Information Design, Management Information Systems, or a related IT or Technology field.
+ App Experience, SDKs, push notifications, geo targeting.
+ Pega Experience.
+ Knowledge of Teradata SQL.
+ Proficiency in technical scripting languages (e.g. HTML, JavaScript).
+ Excellent interpersonal, verbal and written skills.
When you join Verizon...
You'll have the power to go beyond - doing the work that's transforming how people, businesses and things connect with each other. Not only do we provide the fastest and most reliable network for our customers, but we were first to 5G - a quantum leap in connectivity. Our connected solutions are making communities stronger and enabling energy efficiency. Here, you'll have the ability to make an impact and create positive change. Whether you think in code, words, pictures or numbers, join our team of the best and brightest. We offer great pay, amazing benefits and opportunity to learn and grow in every role. Together we'll go far.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.

REQNUMBER: 535515-1B



Irving, TX
75062 USA

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