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Assistant Director/Admission Counselor

Ursinus College
Collegeville, PA
  • Full-Time
Job Description

Summary and Scope of Position:

This position will be hired at either the Assistant Director or Admission Counselor level dependent upon the preferred candidate’s experience and qualifications. This position will be responsible for leading recruitment efforts in an assigned recruitment territory and fully invest in meeting the established enrollment goals of the College. In this position, primary markets include recruiting ALL qualified students in Philadelphia, New York City, Lehigh Valley, state of Texas, Camden and Trenton, among others. Recruitment efforts should include majority as well as underserved populations. The ability to speak Spanish fluently is preferred.

The Assistant Director (AD) of Admission/Admission Counselor plays a significant role in supporting the mission and enrollment goals of Ursinus College, as well as maintaining the academic profile and fiscal health of the College. As a crucial member of the Office of Admission, the Assistant Director of Admission/Admission Counselor acts as a significant support for the Director of Admission, and other senior members of the Admission team, by strategically implementing a highly efficient, team-based enrollment management model. Utilizing best practices, sound professional judgment, and strategy development, the Assistant Director/Admission Counselor will lead recruitment efforts in an assigned recruitment territory and fully invest in meeting the established enrollment goals of the College. In this position, primary markets include Philadelphia, New York, Camden, and Trenton, among others.

The Assistant Director/Admission Counselor acts as a role model of exemplary admission practices and takes an active role in the campus community. In addition, the Assistant Director/Admission Counselor acts as an admission liaison with diverse students, primarily those coming from specific geographic areas, serving as the primary admission contact for diversity related events in conjunction with the Associate Director of Admission and the Institute for Inclusion and Equity. A proactive and nimble approach to evolving environments in application development, project management, and higher education trends is needed for successful outcomes.

Specific Responsibilities:

  • Through collaboration with other departmental staff, plan and formulate strategies to attract qualified and interested students to Ursinus College
  • Meet established enrollment goals for an assigned, targeted recruitment territory. In this instance, primary markets include Philadelphia, New York, State of Texas, Lehigh Valley, Camden, and Trenton, among others. This position is responsible for recruiting and enrolling ALL students (majority as well as underserved populations) in these areas.
  • Manage all activities related to prospective students, applicants, school districts, and colleges from a specific territory/population
  • Respond to inquiries regarding applications, admission policies and procedures, financial aid availability and program offerings at Ursinus College through prompt response to phone calls, text messages and email inquires
  • Develop and maintain relationships with prospective students and their families through frequent telephone, email, written, and in-person contact
  • Establish relationships with secondary school counselors and other school administrators when appropriate, through attendance at various recruitment events, as well as continual outreach throughout the admission cycle
  • Serve as the primary liaison between prospective students/parents and College programs, curriculum, and various campus opportunities by conducting interviews and information sessions, as well as through other modes of communication
  • Exercise professional judgment, follow established guidelines and expectations and consult with senior staff members when necessary in reviewing applications and recommending applicants for admissions
  • Collaborate with Student Financial Services, as well as other campus offices, to provide information necessary for conversion and yield of prospective students
  • In conjunction with the Associate Director of Admission and designated staff in the Institute for Inclusion and Equity, collaborate in the planning and execution of several large-scale on-campus admission events designed to introduce a diverse population of prospective students to Ursinus College
  • Under supervision and with guidance from the Director of Admission and senior staff members, oversee a special project within the Office of Admission with the goals of enhancing yield and developing strong project management and leadership skills
  • Participation in extensive travel within the assigned recruitment territory, in new growth markets, and in other areas as needed, which includes: school visits; college fairs (both in and out of state); specialty recruitment tours; and attendance at special programs hosted by Community-Based Organizations and Partner Programs. Travel can range from 8-12 weeks annually
  • Under supervision and with guidance from the Director of Admission, coordinate outreach to Community-Based Organizations to explore and develop partnerships with external organizations to expand the reach of Ursinus College
  • Represent Ursinus College at regional and national multicultural college fairs
  • Extremely frequent evening and weekend work required

Requirements and Qualifications (both Admission Counselor & Assistant Director Level):

  • Demonstrate the highest professional demeanor and ethical behavior while representing the institution
  • The ability to articulate the value and benefits of a liberal arts education to a variety of audiences is essential
  • Ability to recruit in an metropolitan environment, with specific understanding of unique challenges and opportunities related to metropolitan recruitment
  • Admission staff members are expected to remain current in external market conditions and identify best admission practices
  • Possess a celebration of diversity, both in the workplace and in student population
  • Ability to work independently as well as establish and maintain collegial relations with other College staff, faculty, and students
  • Ability to work collaboratively as a member of a close and integrated team of admission professionals
  • Excellent written and oral communication skills
  • A collaborative and transparent approach to problem-solving
  • Ability to plan, organize and implement programs and projects related to the College’s enrollment goals
  • A desire to join and foster a dynamic, transformative campus culture
  • Ability to speak Spanish fluently is strongly preferred but not required
  • A valid driver’s license, US passport, and the ability to participate in significant travel
  • Ability to stand in one place for significant amounts of time and ability to lift boxes up to 40 pounds

Requirements and Qualifications (Admission Counselor Level):

  • Bachelor’s Degree required, with an appreciation for a liberal arts education experience
  • 1-3 years’ experience in higher education admissions and/or recruitment, which can be as a student employee/ambassador/tour guide in an office of admission
  • Ability to speak Spanish fluently is preferred

Preferred Qualifications (Admission Counselor Level):

  • Extensive knowledge of a College environment and undergraduate admission support
  • Knowledge of Slate CRM
  • Ability to speak Spanish fluently is preferred

Requirements and Qualifications (Assistant Director Level):

  • Bachelor’s Degree and at least 3+ years of progressive of admission, higher education, or related experience
  • Ability to positively interact and establish personal contacts with diverse group of students, parents, school counselors, and college personnel
  • Ability to speak Spanish fluently is preferred
  • An in-depth knowledge of, and passion for, the liberal arts
  • A high proficiency in multi-tasking and strategic thinking
  • A desire to play a significant role in the mentorship and guidance of staff

Preferred Qualifications (Assistant Director Level):

  • Master’s Degree and/or 5+ years of admission experience at a regionally accredited, liberal arts institution
  • Experience with data and reporting, and a desire to provide enrollment research support
  • Ability to speak Spanish fluently is preferred
  • In-depth knowledge of Slate CRM

Other Duties:

The above statements are intended to describe the general nature and level of work being performed by the individual(s) assigned to this position. They are not intended to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified.

Job responsibilities and activities may be modified or changed at any time with or without notice. Job descriptions will be audited periodically by the Ursinus Human Resources department to ensure they are up-to-date and reflect the essential responsibilities and duties of the job.


Interested candidates should apply here. Once you create an applicant account, you will be prompted to upload your cover letter, resume, and a list with contact information for three references to the applicant database.

Ursinus is an EO/AA employer. Ursinus College does not discriminate on grounds of race, color, national origin, gender, sexual orientation, gender identity or expression, religion, age, creed, ancestry, veteran status, marital status, disability, or other classification protected by applicable law in the administration of any of its educational programs or activities or with respect to employment.


Ursinus College

Collegeville, PA
19426 USA



Posted date

Over a month ago
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