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Marketing Analyst

University of Texas at San Antonio San Antonio, TX
  • Expired: November 28, 2019. Applications are no longer accepted.

Position Information
Title of Position
Marketing Analyst
Requisition Number
BES20190733P
Department Posting Name
ENROLLMENT SRVCS MKT & COMM
Location
Main Campus
Recruitment Type
External
Position Type
This is a Classified, benefits eligible, position.
Grant Funded?
No
Hours per week
40
If employee will be working a schedule other than Monday - Friday, 8:00am - 5:00pm, specify hours and days to be worked
Occasional evenings and weekends.
If Temporary, Ending Date
Recruiting Rate
$39,703-$65,507/annualized (salary flexible depending on qualifications)
Beginning Salary Flexibility
Yes
Pay Basis
Salary
Required Education
Bachelor's Degree
Do you want to allow additional experience to substitute for required education?
No
Preferred Education
Field of Study
Required: Bachelor's degree in Information systems, marketing, communications or related field from an accredited institution.
MS Office Experience Required
Word, Excel, PowerPoint, Outlook
Will this position require driving a UT or personally owned vehicle?
No
Other Computer and Software Skills Required
Personal computer and Mac, Microsoft Office Suite and Adobe Creative Suite.
Experience and Other Skills Required
Three years of experience in marketing, advertising, or digital management.
Ability to work successfully with a variety of software applications including Microsoft Excel, Word, and PowerPoint to produce detailed, accurate and high quality analytics and reporting.
In-depth experience with Google Analytics, Google Tag Manager, and Google Search Console.
Expertise in Search Engine Optimization (SEO) techniques and measurement.
Expertise in Search Engine Remarketing (SEM) techniques and measurement.
Expertise in querying and building reports within systems.
Self-starter with strong project management, writing, and marketing communications skills.
Strong experience with web content strategy, development, and management.
Strong interpersonal, analytical and project management skills to work with partners within and outside the campus.
Criminal Background Check (CBC).
Do you want to allow additional education to substitute for required experience?
Yes (2 Years Education = 1 Year Experience)
Other Skills Preferred
Four years of experience in marketing, design or project management
Knowledge of admission and recruitment practices in higher education.
Experience using SQL tools.
Experience working in a Customer Relationship Management (CRM) system such as Salesforce CRM.
Certifications in Google AdWords and/or Google Analytics.
Professional marketing experience within Higher Education.
Description of Job Duties
The scope of this position is to provide professional analysis and reporting skills on various marketing and communication initiatives that drive recruitment and enrollment for the University, supporting the Enrollment marketing team in customer targeting, channel health reporting, subscriber analysis, campaign reporting as well as owning requirements gathering for these targeted campaigns.
Provide research and analysis:
a) Pre-campaign using primary and secondary data collection methods to determine the optimal target and offer selection to achieve strategic objectives.
b) During campaigns for optimization and evaluate changes in target audience behavior to recommend modifications to drive improved campaign ROI.
c) Post campaign to measure overall performance.
d) Assist in project groups to answer emerging organization questions requiring in-depth analytics.
Manage the enrollment Google analytics account and derive reports that:
a) Measure campaign effectiveness from the Google AdWords campaign.
b) Measure the effectiveness of keyword search engine marketing.
c) Measure the effectiveness of retargeting and remarketing advertising efforts.
Build reports and dashboards in the CRM platform to measure the effectiveness of marketing campaigns.
Lead SEO strategy and testing, including implementation of both on-page and off-page strategy with attention to mobile-first indexing; leverage our SEO BrightEdge tool to make the recommendations provided to improve the SEO health of websites targeted to prospective students.
Mine the data in the CRM platform to identify trends that suggest new marketing opportunities and recommend marketing strategies to capitalize on emerging trends.
Work in partnership with University Marketing, the Graduate School, and other key players as needed to review and understand metrics tools and work collaboratively on metrics strategies, digital strategies, and optimal audience segmentation.
Gather data around our target audience through qualitative survey techniques and surface insights and trends from survey results.
Assess effectiveness of digital programs and email campaigns using available web-based analytical tools and use this information to drive continuous improvement.
Stay informed on the latest analytics, SEO, email, web and other user experience trends, tools, and techniques, and work in partnership with teams across campus to share best practices.
Provide ad hoc analysis as needed upon request
Perform other duties as assigned.
Posting Open Date
11/25/2019
Posting Close Date at midnight on
01/06/2020
Open Until Filled
No
Special Notes To Applicants
-UTSA is a tobacco-free campus.
-UTSA is an Equal Employment Opportunity/Affirmative Action Employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.
-This is a security sensitive position. Employment is contingent upon a successful background check.
-Applicants who are selected for interviews must be able to show proof that they are eligible and qualified to work in the United States by time of hire.
-At the discretion of the hiring department, this position posting may be closed once a sufficient number of qualified applications has been received.

University of Texas at San Antonio

Address

San Antonio, TX
78284 USA