Marketing Specialist

Universal Industries, Inc., founded in 1906, has been a bulk material handling industry innovator for over half of a century. Beginning with bucket elevators and belt conveyors, Universal's blue equipment is seen all over the country from fields to foundries and from quarries to food plants, with the company headquarters located in Cedar Falls, IA. Universal Industries, Inc. targets many different markets, from seed and grain to pet food and bullets and is an industry leader in the seed market because of our "gentle handling" elevators. Because of our growth and expansion, Universal has an immediate full-time opening for a high performing Marketing Specialist to help us meet our customer acquisition and revenue growth targets by keeping our company competitive and innovative.

Marketing Job Description

Responsible for planning and implementing marketing and advertising activities aimed at increasing sales and company growth. Must understand the extensive details of marketing and are familiar with ways to analyze market research and customers' behavior.

Marketing duties and responsibilities

• Producing marketing materials, including literature and advertising copy
• Collecting data and forecasting trends
• Conducting market research
• Creating advertising materials
• Managing administrative tasks
• Promoting company products and services
• Checking marketing activities of competitors
• Interdepartmental and dealer communications
• Analyzing consumer behavior and collecting data
• Planning and organizing promotional events and trade shows
• Website management (WordPress knowledge a plus)
• Social media management

Marketing position requirements and qualifications

• Bachelor's degree in Marketing or related field
• Knowledge of marketing digital tools and techniques
• Strong computer skills
• Knowledge of best SEO practices and Google Analytics
• Excellent verbal and written communication skills
• Strong analytical skills
• Highly developed creativity
• Strong problem-solving skills
• Adobe Creative Cloud applications and services (InDesign, Photoshop, Illustrator)
• Search engine advertising (Pay-per-click advertising, Google Ads)

Universal Industries, Inc., is an EEOE and offers a competitive compensation and benefits package, including:

• Health, Dental, and Life Insurance
• Short Term and Long Term Disability
• Flex Spending Accounts
• Paid vacation, sick leave, and holidays
• 401K plan with company match