UCG Inc is looking for a marketing manager who is also a social media guru in the cannabis industry with a passion for the latest social trends, strong writing skills, excellent professional communication skills, killer design skills, and a proven track record of success in growing social media feeds with cohesive brand aesthetics and huge follower engagement. Local candidates preferred, however qualified remote candidates will be considered. Compensation is based on experience.
UCG Inc. (UCG) is a fast-growing cannabis company headquartered in Sebastopol, California. UCG owns the popular Dabstract brand of concentrate products that is currently in hundreds of stores in Washington and expanding to California and across the country.
UCG is expanding its staff and building a great team of people, with an outstanding company culture.
o Manage multiple Instagram accounts and schedule daily posts with creative captions
o Organize and edit photo and video content
o Create feeds with strong visual appeal and aesthetic that adhere to brand identity
o Respond to all Instagram DMs and comments, and create engagement by asking questions, hosting giveaways, and utilizing various platform tools (such as polls, quizzes, etc)
o Post regular Instagram stories
o Stay on top of current trends and algorithmic changes
o Stay current on industry hashtags and use strategically
o Update websites (created with Squarespace and Wordpress) as necessary
o Write content for social media captions, website content, infographics, brochures, advertisements, etc
o Regularly review social media analytics, send monthly report to management team, and base posting schedule, hashtags, etc around these analytics
o Assist managerial team with content creation, drafts, scheduling, and other items as requested
o Responsible for coordinating with SEO specialists and handling the implementation of website suggestions
o Design and maintain Instagram story slides, highlights, & informational post carousels
o Maintain MailChimp email lists and create/schedule/send periodic email blasts
o Responsible to write and/or manage vendors to write SEO-optimized blogs on assigned topics, as well as press releases
o Work with merchandise vendors to create and maintain brand merch
o Bachelor’s degree in marketing, communications, or related field
o Cannabis industry experience and familiarity with the concentrate/dab market
o At least 1-2 years of experience of managing and growing social media accounts, launching successful social media campaigns, building audience engagement, creating original copy, designing infographics, etc
o A proven track record of success with examples of social media feeds you have managed that show a cohesive brand identity, aesthetic appeal, creative captions, huge follower engagement, steady growth, and viral content
o At least 1 years experience with social and creative tools and analytics such as Facebook and IG Insights, Google Analytics, posting platforms such as Hootsuite or Later, Canva, and Photoshop
o Basic G Suite skills
o Basic web design skills and familiarity with the backends of Squarespace and Wordpress
o The ability to write both creative copy and technical content of varying lengths, be it short Instagram captions, infographic content, or webpage copy
o Strong professional writing and communication skills, and the ability to develop daily captions that are unique and engaging
o Passion for social media and staying up-to-date on current trends, algorithms, and platforms
o Able to manage multiple social media accounts at a time and create a brand identity that is unique and cohesive to each one
o The ideal candidate will be a problem solver, self-starter, go-getter, detail-oriented, creative, driven, and have an eye for design. Photography or design background a plus. Time management skills are a must.