The Senior Public Information Officer serves to build, enhance and protect the reputation of UCLA Health, the David Geffen School of Medicine at UCLA, the UCLA Hospital System and UCLA Health Sciences. This position identifies newsworthy stories about clinical care, community programs, scientific research, and other institutional programs for outreach to external and internal audiences across a variety of publishing platforms.
This position will work closely with a team of media relations specialists to identify newsworthy topics and angles likely to generate public and media interest. This person must be comfortable in a fast-paced environment and have an ability to simultaneously manage multiple projects and priorities. Attention to detail and organizational skills are essential.
Responsibilities include coordination with internal and external stakeholders and partners to coordinate media opportunities and the development and publishing of online content.
This position requires a strong interest and knowledge of trends in health care, clinical care and medical science research, and a proven ability to translate complex subjects for a general audience. It also requires the ability to cultivate relationships with clinicians, faculty, researchers and staff, as well as the news media.
+ Outstanding written and oral communications skills.
+ Demonstrated record of successful national, regional and local media relations planning, implementation and placement.
+ Established media contacts at key local, California and national media.
+ Demonstrated reporting and writing skills that meet journalistic standards and are suitable for publications, newspapers, magazine and broadcast on radio and television and social media. Ability to collaborate with freelance photographers and videographers to produce visuals, including photos and/or video, that accompany press releases.
+ Demonstrated ability to interpret medical and scientific information for general readers.
+ Demonstrated ability to coordinate multiple ongoing tasks and responsibilities of varying degrees of complexity simultaneously.
+ Demonstrated interpersonal skills to develop and maintain effective working relationships with faculty, staff, volunteers, students, patients and administrators.
+ Demonstrated ability to work as part of a team and to lead the team in certain projects.
+ Specific knowledge of topics involving the role of technology and innovation in influencing and improving medical care.
+ Demonstrated record of implementing new technologies and new communication tools; including use of both still and video cameras.
+ Ability to work independently and set priorities that advance institutional mission and visibility.
+ Bachelor's degree strongly preferred.
+ Minimum of 5 years' experience on the staff of a newspaper, radio, TV station, in-house PR team or PR agency.
+ Ability to understand and speak at a level of conversational Spanish.
+ Experience in crisis and disaster communications, including preparation of background materials.
UCLA Health welcomes all individuals, without regard to race, sex, sexual orientation, gender identity, religion, national origin or disabilities, and we proudly look to each person's unique achievements and experiences to further set us apart.