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Marketing Specialist

Tyto Athene Herndon, VA

  • Posted: over a month ago
  • Full-Time
Job Description

Overview

Tyto Athene is a full-service systems integrator focused on giving clients the ability to make timely decisions by providing secure access to enterprise information throughout their operating environment. Tyto Athene uses a range of technologies, innovative thinking, and proven processes to deliver successful outcomes for clients worldwide.

Tyto is looking for a marketing specialist to join our team. This position will be responsible for implementing our digital marketing strategy and assisting the team with event planning, partner relationships and graphic design.
 

Responsibilities: 

  • Responsible for the execution of Tyto’s Digital Marketing strategy, including Social Media, website, SEO, email marketing, and digital advertising
  • Create and publish engaging content on social media: Facebook, LinkedIn, and Twitter
  • Build and maintain Digital Marketing content calendar 
  • Engage with customers, partners, employees, to increase followers on multiple social media platforms
  • Create and publish relevant content to company blog
  • Analyze and improve website performance using Google Analytics 
  • Support Marketing Manager in identifying best practice organic SEO strategies
  • Guide paid search strategy including monitoring PPC/ AdWords campaigns 
  • Create quarterly reports on Digital Marketing performance
  • Provide support to all graphic and design projects 
  • Create custom imagery for website, Social Media, and Digital Marketing adhering to Tyto brand standards
  • Creating custom marketing collateral specific to customer segments / industries 
  • Assist in establishing the company's brand by maintaining consistent branded templates and marketing collateral including: PowerPoints, pdfs, print materials, targeted materials for customers / events
  • Help oversee internal communications campaigns including Human Resource initiatives 
  • Fulfill requests from Account Executives, Senior Sales Managers and Executives for assistance with presentations and custom documents.
  • Draft and edit press releases
  • Plan and execute events & trade shows in support of the sales team and executive staff
  • Co-Chair annual charity event – including fundraising
  • Attend networking events to promote Tyto Athene to customers and partners.
  • Work with Marketing Director to coordinate internal training 

 

Education/Qualifications:

  • Bachelor’s degree required 
  • Graphic Design experience in Adobe Suite (Photoshop, Illustrator, Acrobat)
  • Experience with SEO and Google Analytics 
  • Experience with Email Marketing tools (Campaign Monitor, Mail Chimp, Constant Contact)
  • Experience working in CMS (Wordpress) to manage website content
  • Experience in managing Social Media Platforms and Social Media monitoring tools (Hootsuite)
  • Experience in Microsoft Suite (PowerPoint, Excel, Word)
  • Strong writing, editing, and ability to synthesize data in a written narrative
  • Strong interpersonal skills to effectively work, communicate and collaborate with diverse teams
  • Strong computers skills with the ability to quickly learn new software applications
  • Must be able to perform with minimal supervision
  • Marketing tactics including content marketing, social media, advertising, public relations, research, event planning and trade shows
  • Ability to adapt to changing priorities and manage multiple tasks
  • Flexibility in work hours, as some activities occur before/after normal working hours
  • Travel – up to 25%

 

Equal Opportunity Employer:  Disability/Veteran

Tyto Athene

Address

Herndon, VA
20170 USA

Industry

Business

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