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Public Relations Specialist

Typhur Inc.
San Jose, CA
  • Expired: April 27, 2023. Applications are no longer accepted.
About the Role

Typhur is hiring an exceptional Public Relations Specialist to join our Branding & Communications team. You will be instrumental in telling Typhur's story and bringing media awareness to our new products as we grow our world-class precision cooking appliance brand. marketing operations in connection with Product Marketing including lifestyle media, key opinion leader (KOL)/influencer relationships, product testing for product launches, and event support. A media savvy self-starter with a passion for telling stories will excel in this role; bonus points if you have CPG experience, preferably in kitchen appliances or consumer electronics.

Key Responsibilities
  • Develop communication materials including messaging, media statements, pitches, press releases, blog posts, and presentations.
  • Execute integrated PR programs that build awareness for our products as well as drive positive media coverage.
  • Track media placements, maintain media databases, and conduct research to find the right coverage channels to tell the Typhur story.
  • Manage PR and KOL/influencer agency relationships and responsible for growing the social/KOL capabilities for the business.
  • Serve as point of contact with relevant media. Manage press inquiries, briefings and interviews.
  • Identify opportunities to insert Typhur's products into news trends/stories.
  • Lead creative campaigns and storylines that elevate the Typhur brand through consumer news moments and a steady drumbeat of press coverage around product launches, seasonal moments, brand and influencer partnerships, data-driven lists, and trend reports.
  • Support brand and product launches, as well as research report releases.
  • Create communications collateral to ensure consistency with brand voice and archetype.
  • Oversee PR inventory: Coordinate inventory and samples for media review.
  • Assist event product testing/demo set up.

Requirements
  • BA in Public Relations, Communications or a related field
  • 2+ years of professional experience in a variety of public relations, media, or communications roles, either agency based or in-house.
  • Track record of developing comprehensive media lists and building relationships with members of the media.
  • Enthusiasm for executing communications strategies and programs that build awareness for brands and products, support business priorities, and drive positive media coverage.
  • Ability to be flexible and support diverse projects/needs, juggling multiple competing priorities with skill.
  • Tech-savvy with excellent verbal and written communication skills, and the ability to take feedback and edit content.
  • A team player who can work confidently and gracefully handle public relations operations in a results oriented, start-up environment where a high degree of flexibility is required.
  • A self-starter that is able to work on multiple products simultaneously and consistently deliver stellar results.
  • Results-oriented: demonstrated intellect, strong work ethic, and attention to detail are key.
  • Great multitasker and capable of simultaneously managing multiple projects.
  • Ability to lift up to 25 lbs.
  • A passion for food and cooking.

Benefits

Our Appetizers
  • Hybrid/flexible work
  • Flexible PTO
  • Generous core benefits
  • 401k matching
  • An engaging, food-filled work environment with a creative team of culinary enthusiasts

Typhur Inc.

Address

San Jose, CA
95134 USA

Industry

Business